david bammer Member since Jun 20th 2010 4467 posts
Mon Jul-23-12 01:59 PM
"why are major labels bothering to sign one youtube video wonders?" Mon Jul-23-12 02:08 PM by david bammer
i understand wanting to capitalize off that ONE hit... sign here, we'll distribute you, get you real world rotation on mainstream media outlets (ie exposure) and take a piece of the pie on digital/physical (still exist?) sales. but like throwing a million dollars at a kreayshawn or a kirko bangs or a asap rocky or a whoever is simply put: a waste of a million fucking dollars.
does anyone remember when shyne was released from jail and la reid flew out to belize or tobago or wherever the fuck he lives and gave him like a 3 million dollar deal with def jam? despite the fact they already did a x.x million dollar deal with him for god father buried alive in 2004 to lackluster results... and then they ended up dropping him without ever releasing a single bit of material except a few hulkshare links they emailed to NMC & co.?
from a business point of view, do you think there are far too many former "artists" involved in the music industry and not enough people with an actual business background? how else can such poor business decisions be justified? what other adult is allowed to be this nearsighted and inept at their job?
i mean from an outsider point of view - it seems "odd" in practice to spend a ton of money and never see any real return on your investment. but from a business point of view it seems like immediate grounds for termination. and yet here it goes again and again and again... i'm reminded of in the late 90's-mid 00's when labels were doling out vanity labels to every lamarr, daryl and earl who sold a few records. ...all of which went absolutely no where, mind you.
anyway i can't wait to see the next boob that wins a million dollars just for accruing 1+ million (with at least 25% bot) views on youtube.
the late 00's gave us ringtone rap. the early 10's gave us youtube rap. i say keep giving anyone who held on to a shred of cognitive sense during the excruciating, conformist 00's a tickle at your expense.