i think a lot of people who dont like R&B dont totally get that. that thing where its on the line between irony (in the old fashioned sense, not the snide hipster sense) and serious. it lets you get away with certain lyrics - its a sort of showmanship. like when dangelo does shit damn MF and intros it in quite a theatrical kind of way. i dunno if kellz does that in the same way, he does it straighter, prob cos acting too 'entertainer' ish isnt very cool nowadays, so you get songs like the zoo, which has animal noises and funny lyrics, but he sings it like its a normal seduction ballad lol.