"Armchair A&R: Whitney Houston 2.0 needs you to be her Clive Davis"
Imagine that today, you have Whitney Houston 2.0 on your hands...she's 19, looks and sounds exactly like Whitney did when she first came out.
What direction do you set her in? Would you get the writers and producers who you feel would make the best Black-Soulful music? (Badu, Ledisi) Or the best Modern/Trendy R&B music? (Beyonce, Mary J, Keri) Or in the Adele lane? Or all the way on the Top 40 and EDM side? (Gaga, Katy Perry) Would it be a good balance of the three? (Usher, Chris Brown, Rihanna)
Who'd you go to for her 3-4 potential singles? Would you throw a rapper or Pop/R&B singer guest on it?
How far would you go with her image? Would you have her come out with a slight naive/innocent vibe as she did in the 80's, or a slight edge with SWV in 92-ish themes that aren't too blunt/direct? Or would she be all the way Rihanna with it (I wanna fuck you right now)?
Would you use her ballads to be singles, or would they remain as album cuts?
Are there any songs in the last 2-3 years that you can picture as being the same exact vibe/energy as what you'd want from her singles? Whether it's "Love on top" "Rolling in the deep" or "Give me everything?"
Keep in mind, that the company is going to be on your head if she doesn't sell, because she has the talent package that should put her on top of the game if executed right. But how would you play it in this day and age? Do you feel that she could use the same lane as artists who haven't been successful, and out do them b/c of her voice and look, or would it limit her?
You can go as deep and detailed as you'd like, or just drop a few lines.