inclusion they create. name branding and having that One or two names attached makes it look so appealing.

Death Row did that back in the day. Bad Boy did that as well. Cash Money as well.

nothing new as long as the illusion for inclusion and some sort of success is met. Hype in the industry sells more than an Actual artist alot of the time.

Dr Dre's Protege success rate from the past, alone make signing at aftermath a no brainer to alot of heads.

same with kayne with Good Music, however the actual release and what you actually get is a world of difference.

boutique labels are only as happening as the money Person whose name is attached to it. however very few labels see all their acts through.

mistermaxxx R.Kelly, Michael Jackson,Stevie wonder,Rick James,Marvin Gaye,El Debarge, Barry WHite Lionel RIchie,Isleys EWF,Lady T.,Kid creole and coconuts,the crusaders,kc sunshine band,bee gees,jW,sd,NE,JB

Miami Heat, New York Yankees,buffalo bills