100. "it does come back to those ratings though." In response to In response to 99
in the sense of every media company had to cover it because it was unprecedented sutff so often. nothing was normal.
you also don't want to be the company that doesn't cover the shenanigans because now you lose viewership. it's a no win situation for news rooms and for the public.
it also showed us that marketing and perception can more valuable than facts and truth.