35. "usually, the more popular (read: hypebeast-y) sneakers..." In response to In response to 34
are raffled off by boutiques or by nike on their SNKRS site/app.
now, you don't just get em for free (some boutiques do have free pair raffles every now and then) what you win is the opportunity to actually purchase a pair.
so, if you win, you KNOW you have a pair if you want em. also, sometimes for the raffle they have you enter the size you want and your credit card info. if you win, you have no choice to buy them, they charge your card and they are yours whether you changed your mind about wanting them or not, haha.