I came up in the era of Napster/Soulseek. Paying for music was a foreign concept. I think I bought 2 or 3 albums in my life.

But here comes Spotify and suddenly I'm okay paying $10 a month for music. Pretty much buying an album a month.

These are some diabolical marketing geniuses.

Same thing with Uber. How did they convince a whole bunch of people who never considered being taxi drivers. Probably would have scoffed at the idea. But now they are driving cabs and happy about it.

Is there anything you never thought you would do/pay for, but the marketing eventually got to you?

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