The Los Angeles branch of the Black Lives Matter collective is promoting a “Black Christmas,” an effort to encourage African Americans to do their holiday shopping at Black-owned businesses as a way to resist White supremacy, Newsweek reported.
The Black Christmas, or #BlackXmas, urges Blacks to divest from White corporations by not spending their money at those businesses from Nov. 24 through New Year’s Day 2018. President Donald Trump is the embodiment of White capitalism. “If you are anti-Trump, you should hold back your resources from him and the like,” the website states. It also encourages the community to donate to Black community-based organizations during the holidays.
SEE ALSO: Here Are More Than 100 Black-Owned Businesses To Support On Cyber Monday, And Forever
In 2016, BLM launched an online interactive map of Black-owned businesses, in partnership with ad agency J. Walter Thompson New York. The Google maps-based directory includes nonprofits and online stores. The vision is for BackingBlackBusiness.com to become the largest most accessible directory of Black-owned businesses. “Black-owned business have long been a staple in the Black community providing jobs, economic security and somewhere for us to go and feel seen and safe,” Black Lives Matter co-founder Patrisse Cullors said in a statement. “In these uncertain times, we need these places more than ever.”
**************** TBH the fact that you're even a mod here fits squarely within Jag's narrative of OK-sanctioned aggression, bullying, and toxicity. *shrug*
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