So, George Clooney’s Tequila Brand Just Sold For $1 Billion
“Finally something goes right for George Clooney.”

By Jamie Feldman

http://www.huffingtonpost.com/entry/george-clooney-tequila_us_594a9b0fe4b0a3a837bc47bb?ncid=inblnkushpmg00000009

A million dollars isn’t cool. You know what’s cool? A billion dollars. Just ask George Clooney.

The new dad, along with friends and co-founders Rande Gerber and Mike Meldman, just sold his tequila company Casamigos to alcohol beverage giant Diageo for ― you guessed it ― a whopping $1 billion, CNBC reports.

Just drink that in like a shot of smooth, no-burn tequila.

Casamigos, which the trio started in 2013, was born “by accident,” and has been a huge success, as far as liquor brands go. While they wouldn’t share sales information, Gerber told CNBC in November 2016 that it was “the fastest growing ultra-premium tequila in the country.”

That’s probably why Diageo was willing to shell out $700 million dollars, with the potential to pay out another $300 million pending sales.

For his part, Clooney assured customers in an e-mail to CNBC that the trio would not be leaving the company.

“If you asked us four years ago if we had a billion dollar company, I don’t think we would have said yes,” he said. “This reflects Diageo’s belief in our company and our belief in Diageo. But we’re not going anywhere. We’ll still be very much a part of Casamigos. Starting with a shot tonight. Maybe two.”

Yeah, sounds about right. Of course, it’s impossible not to feel just a pang of “rich just keep getting richer” jealousy, put best by way of Twitter sarcasm:



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"The unexamined life is not worth living." - Plato