that's provided by the registrar. It just keeps my contact information from showing up on WHOIS. Here's more info:https://www.godaddy.com/garage/smallbusiness/secure/domain-privacy-care/Nah, I don't sell anything. Just tired of my business email being @gmail.com....so now it's more formal @fluidj.com.... and whenever I get around to having an actual website i'll have the domain I need. "Get ready....for your blessing....."