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Lobby General Discussion topic #13112506

Subject: "I'm aware. But my point wasn't about costs" Previous topic | Next topic
MEAT
Member since Feb 08th 2008
22258 posts 		Fri Jan-06-17 08:11 PM

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12. "I'm aware. But my point wasn't about costs"
In response to In response to 9

  

          

$1500 a month w/30 day cancellation requirement is only $3000
So we're looking at a few thousand right?
But part if luxury cars is the illusion of inaccessibility
So if a certain demographic starts driving around the appearance of inaccessibility then the brand suffers.

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“There is no fate that cannot be surmounted by scorn.” -Albert Camus

  
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Cadillac is starting a Netflix for Cars for $1,500/month (swipe) [View all] , Melanism, Fri Jan-06-17 07:17 PM
 
Subject Author Message Date ID
Well that's one way to water down a luxury brand.
Jan 06th 2017
1
Word? I see a potentially ground breaking business model.
Jan 06th 2017
2
      Luxury is luxury mainly because of exclusivity
Jan 06th 2017
3
           maybe I'm looking at it wrong, but does $1500/month...
Jan 06th 2017
4
           Right? That's more than my monthly mortgage payments.
Jan 07th 2017
17
           Yes.
Jan 07th 2017
18
           I rent a car for work for a month once a year.
Jan 07th 2017
19
                but compare that to a monthly car note payment
Jan 09th 2017
32
                     Do you compare hotel rates to rent/mortgage?
Jan 09th 2017
33
                          Apples and oranges comparison
Jan 09th 2017
36
                          What?
Jan 09th 2017
37
                          Non-rich people wouldn't rent hotel rooms for months at a time, without
Nov 06th 2018
48
           don't they already have access
Jan 06th 2017
5
           This. They're creating a subset of their existing luxury market
Jan 06th 2017
7
           Good on you for being able to afford $1500 for unlimited cars
Jan 06th 2017
6
                People stunt for $3000 in two months very easily.
Jan 06th 2017
8
                     Credit cards stuntin? Lmao.. that doesn't last
Jan 06th 2017
9
                     that's a stuntin L
Jan 06th 2017
10
                    
                          What do you mean by a “certain demographic?”
Nov 06th 2018
47
                     How exactly does that change things for those who can't?
Jan 06th 2017
11
                     The snobs are the target purchasing demographic of luxury brands
Jan 06th 2017
13
                          does snob = money?
Jan 06th 2017
14
                               Not necessarily.
Jan 06th 2017
15
                     lol no it ain't
Jan 09th 2017
26
                          To which part?
Jan 09th 2017
27
                          the 3 stacks a month being 'easily' spent by americans for a whip
Jan 09th 2017
29
                               Yeah that's not what was said. Stunt was the term I used
Jan 09th 2017
30
                                    But..... we're talking about stuntin with this specific product
Jan 09th 2017
35
                          3K being half a credit card to most people?
Jan 09th 2017
28
are we to the point where younger folks dont even know how
Jan 06th 2017
16
DVDs are still a good portion of what they do
Jan 07th 2017
20
      oh ok cool
Jan 07th 2017
21
      oh no they kept it, they have competition now though
Jan 08th 2017
23
      And the DVD collection is still more extensive.
Jan 07th 2017
22
           im gonna have to check this out lol
Jan 08th 2017
24
                it's affordable
Jan 09th 2017
25
                     it's up a little...the 1 DVD at a time joint is 8, one Blue Ray at a tim...
Jan 09th 2017
31
Man listen, that itunes business model REALLY changed the game
Jan 09th 2017
34
Grand opening ...
Nov 02nd 2018
38
i love how this reply was completely missed
Nov 06th 2018
50
Volvo is doing something similar for $600 per month
Nov 02nd 2018
39
So a lease but more expensive.
Nov 02nd 2018
40
      It includes insurance and some other significant expenses
Nov 02nd 2018
42
           yeah, it's a flat fee of ownership for 2 years, including full coverage ...
Nov 05th 2018
44
                If it's lease, full coverage insurance and maintenance, that's not bad
Nov 06th 2018
51
these costs will eventually go down with competition
Nov 02nd 2018
41
Lol at spending $1500/mo to drive a trash Cadillac
Nov 02nd 2018
43
Key word "a"
Nov 06th 2018
49
There is another company in Atl doing this wit different rates
Nov 05th 2018
45
this is honestly brilliant...folks who can afford it will jump on this
Nov 06th 2018
46
RE: Cadillac is starting a Netflix for Cars for $1,500/month (swipe)
Feb 19th 2020
52
your previous post was a link showing that this program ended yo
Feb 19th 2020
53
      Linking the zeitgeist.
Feb 19th 2020
54
      its supposed to be returning at some point, on a limited bases.
Feb 19th 2020
55

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