12. "I think the prices remaining 'flat' for all but MAX is unexpected" In response to In response to 11 Wed Sep-13-23 09:03 AM by handle
I mean they make a SHIT TON of profit on each phone, but Apple not raising prices to meet inflation was pretty unexpected to me. That's going to lower their margins - and they live by those margins.
It'll put pressure on Google and Samsung to keep prices flat too.