They already have...

Labels solidify radio which in turn builds ability to tour and get repeated exposure.. but

Bryson Tiller was helped by apple music... A lot of the overseas records that creep on US hot 100 charts are coming through spotify playlists.... so its a bit of both..

Apple & spotify are actively trying to break artists though.... per my recent convos with them..

Double 0
DJ/Producer/Artist
Producer in Kidz In The Hall
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