>but his model relies on having an big fanbase already... and
>constant engagement..

i don't think that is who he is targeting with it

i think he is targeting those folks who once had a deal and are still trying to get back on instead of leveraging what they already have

or the youtube star who goes with a deal instead of thinking about doing his/her own thing

or those already in a deal that could go this route instead like kweli

edit: i liked how in this video he addressed those artist still seeking the elusive deal

the key to happiness is not being rich;
it's doing something arduous and
creating something of value and then
being able to reflect on the fruits of your labor