23. "They are a loss leader. A low margin item used to entice you to the stor..." In response to In response to 20
The store is counting on you to pick up a rotisserie as well as some other items in the store. Maybe some of the other very high margin prepared foods at the deli
I doubt that unsold raw birds are the main source. The supermarket needs to have a consistent supply of rotisseries on a daily basis. If they are constantly overstocking their raw chicken, they have some serious inventory management problems