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Come Rain or Shine, Strike or No Strike - THE ROOTS' 5th Annual JAM SESSION Will Go On ... With the Support of ROCK THE VOTE



LOS ANGELES, Jan. 24 /PRNewswire/ -- The Roots Jam Session has
developed a reputation as the alternative to the "stuffy" industry parties
that consume Hollywood during award season and this year will be no
different. As always, the centerpiece of the night will be a continuous
5-hour jam that allows major music superstars and breaking bands to perform
live and unrehearsed with musical backing from one of Rolling Stone's "20
greatest live acts in the world" -- the Grammy Award winning band, THE
ROOTS.

This year's private, invitation-only annual experience occurring
February 9th, 2008 from 10pm to 4am, again produced by GoodtimeGirl
Entertainment and Keldof (http://www.keldof.com), will be a celebration of
people's right to choose -- be it an individuals choice to show up to an
awards ceremony or a choice to vote and have their voice heard. In
celebration of ROCK THE VOTE's 18th anniversary, the 2008 jam will be a
launch pad for their efforts to engage, register and turnout young people
in the Presidential election this November.

This year, the Roots plan to perform their highly anticipated new
single "Birthday Girl" featuring Fall Out Boy's Patrick Stump, from the
album "Rising Down" releasing April 29, 2008. Although the jam session's
slate of performers is never announced in advance, A-listers and superstars
who have stopped by or performed over the years include Queen Latifah,
Snoop Dogg, Jay-Z, Ne-Yo, Fiona Apple, Natalie Portman, The Family, Don
Cheadle, Mos Def, Jada Pinkett Smith, Norah Jones, Common, Jeremy Piven,
Dave Chappelle, Bill Maher, India Arie, Matisyahu, Fall Out Boy, Beyonce,
Spike Lee, Michel Gondry, and Tom Cruise. Confirmed attendants for this
year already include The Black Eyed Peas, Chrisette Michelle, Ne-Yo, and
Amy Winehouse among others.

For 18 years, Rock the Vote has fused celebrity and politics in an
effort to inspire, engage and mobilize a generation to action. Rock the
Vote gives young people the tools to identify, learn about, and take action
on the issues that affect their lives and leverage their power in the
political process. Rock the Vote is creative, effective, and controlled by
nobody's agenda but their own -- they tell it like it is and pride
themselves on being a trusted source for information on politics.

The Roots are: Ahmir "?uestlove" Thompson (drums), Tarik "Black
Thought" Trotter (emcee), Kamal Gray (keyboards), Kirk "Captain Kirk"
Douglas (guitar), Owen Biddle (bass), Frank Knuckles (percussion) and
introducing on sousaphone -- Damon "Tuba Gooding" Bryson.

For info on jam session partnership packages, Kevin Seldon:
kevin@keldof.com

To secure an artist for performance, Tina Farris: tina@okayplayer.com
For info on Rock the Vote, Shavonne Harding: shavonne@rockthevote.com

CONTACT: Arian Reed
213.253.0550
arian@arprmarketing.com

Myiah Hughes
404.909.5866
myiah@arprmarketing.com



SOURCE Keldof