Printer-friendly copy Email this topic to a friend
Lobby Okay Activist Archives topic #32999

Subject: "RE: more on how marketers co-opt black culture..." Previous topic | Next topic
SEROTONIN
Member since Jan 14th 2004
48 posts
Thu Jun-02-05 10:04 AM

Click to send email to this author Click to send private message to this authorClick to view this author's profileClick to add this author to your buddy list
33. "RE: more on how marketers co-opt black culture..."
In response to In response to 0
Thu Jun-02-05 10:05 AM by SEROTONIN

          

Very poignant essay here. A lot of it makes sense. In one camp you have your capitalists in their "all well and good for the dollar" attitude and then you have the anit- "if it's not for the public good, it's not good" attitude. Personally I don't want to take money out of anybody's pockets however I don't like to see marketing victims. Madison Ave. is indeed a machine and they pump out images to the masses to encourage consumption, which is fine for those that are educated, but for those who are not it causes a problem.

When you have a segment of the population that due to lack of family structure, does not have a balanced view of what is and what is not valuable, the problem begin there. Whether it is white girls emulating Paris Hilton or black boys with t-shirts to their knees and a fitted hat, if there is no parent to set an alternative value, then marketing will win.

This is not only a black problem, this is global culture issue as we are encouraged to get the latest and greatest item we focus on attaining that, then there is the "Tipping Point" and it is a "15 minutes" phenomenon (see UGZ Boots) the manufacturers quickly print their money and retire in San Tropez. So when everyone is waiting in front of Bloomingdale's to be the first to have, they are quickly just another face things get to mass markets very quickly now and because of that need to be popular, loved, etc. once again marketing wins.

Marketing is no longer about identifying with an image, in my opinon, it is about creating an image, which you know, but now so more than ever, it is about manufacturing a life that people want to have, this is why people spend time watching reality shows starring celebrities or wanna be stars, it is vicarious living. So now this manufactured reality is being sold to those of us who want to be loved and popular and rich and those who are not and have no education or foundation to save them, get lost in the shuffle.

It's an ill domino effect.
---------------------------------------
The man who views the world at 50 the same as he did at 20 has wasted 30 years of his life.
- Muhammad Ali

  

Printer-friendly copy | Reply | Reply with quote


more on how marketers co-opt black culture... [View all] , PulpHustler, Sun May-29-05 12:30 AM
 
Subject Author Message Date ID
love the liner note for missy elliot...
May 29th 2005
1
opt out
May 30th 2005
2
can't..
May 31st 2005
8
RE: love the liner note for missy elliot...
May 30th 2005
5
      minority marketers and advertisers everywhere feel like they're getting ...
May 31st 2005
9
dope article
May 30th 2005
3
dawg, I didn't know this was your book
May 30th 2005
4
RE: dawg, I didn't know this was your book
Jun 01st 2005
22
All I DO is shit on urban marketing goons.
May 30th 2005
6
Just added your book to my wish list on Amazon
May 30th 2005
7
could someone..
May 31st 2005
10
Because Black folks are getting the shortest end
May 31st 2005
11
RE: Because Black folks are getting the shortest end
May 31st 2005
12
      RE: Because Black folks are getting the shortest end
May 31st 2005
13
           RE: Because Black folks are getting the shortest end
May 31st 2005
15
           Consumer is king?
May 31st 2005
19
                RE: Consumer is king?
Jun 01st 2005
23
                     RE: Consumer is king?
Jun 01st 2005
24
                          RE: Consumer is king?
Jun 01st 2005
25
                               RE: Consumer is king?
Jun 01st 2005
26
                                    RE: Consumer is king?
Jun 01st 2005
27
                                         RE: Consumer is king?
Jun 01st 2005
30
                                              RE: Consumer is king?
Jun 02nd 2005
31
                                                   RE: Consumer is king?
Jun 02nd 2005
32
                                                        RE: Consumer is king?
Jun 02nd 2005
37
                                                             RE: Consumer is king?
Jun 03rd 2005
57
                                                                  RE: Consumer is king?
Jun 03rd 2005
58
                                                                       RE: Consumer is king?
Jun 05th 2005
60
           I agree
May 31st 2005
18
it's another form of blameshifting
May 31st 2005
14
i sorta got the vibe...
May 31st 2005
16
exactly.
May 31st 2005
17
Here's a site for you
May 31st 2005
20
reality...somehow?!?
Jun 01st 2005
21
nothing is wrong with it
Jun 01st 2005
28
      RE: nothing is wrong with it
Jun 01st 2005
29
           @ the end of the day though
Jun 02nd 2005
34
                RE: @ the end of the day though
Jun 02nd 2005
36
                RE: @ the end of the day though
Jun 02nd 2005
38
                seriously, u are in full "whining" mode right now
Jun 02nd 2005
39
                     RE: seriously, u are in full "whining" mode right now
Jun 02nd 2005
41
                     RE: seriously, u are in full "whining" mode right now
Jun 02nd 2005
44
                     RE: seriously, u are in full "whining" mode right now
Jun 02nd 2005
42
                you're right, black people wouldn't eat at McDonalds or drink Kool-Aid
Jun 02nd 2005
40
                     you are using terrible examples
Jun 02nd 2005
43
                          RE: you are using terrible examples
Jun 02nd 2005
45
                          who is"they"?
Jun 02nd 2005
48
                               RE: who is"they"?
Jun 02nd 2005
50
                                    so go respond to her
Jun 02nd 2005
52
                                    are you blind...
Jun 03rd 2005
56
                                         so why are you responding about it in me & suave's convo?
Jun 03rd 2005
59
                                    Nope
Jun 05th 2005
66
                          no, *these* are terrible examples:
Jun 02nd 2005
47
                               RE: no, *these* are terrible examples:
Jun 02nd 2005
49
                                    RE: no, *these* are terrible examples:
Jun 02nd 2005
51
                                         RE: no, *these* are terrible examples:
Jun 03rd 2005
54
                                              RE: no, *these* are terrible examples:
Jun 03rd 2005
55
                it ain't my argument, but i can't bite my lip
Jun 05th 2005
61
                     RE: it ain't my argument, but i can't bite my lip
Jun 05th 2005
63
                     RE: it ain't my argument, but i can't bite my lip
Jun 06th 2005
67
                          I'm reading
Jun 06th 2005
70
                               RE: I'm reading
Jun 07th 2005
72
                                    RE: I'm reading
Jun 07th 2005
74
                                         RE: I'm reading
Jun 10th 2005
75
                                              RE: I'm reading
Jun 10th 2005
76
                     you should have just bit that lip.
Jun 05th 2005
64
                          you're right....i should have
Jun 06th 2005
68
                               Good one
Jun 06th 2005
69
                               hopeless rant...
Jun 06th 2005
71
                               RE: you're right....i should have
Jun 07th 2005
73
And there you have it.
Jun 02nd 2005
35
      My Two Cents...
Jun 02nd 2005
46
           Co-sign all of this.....
Jun 03rd 2005
53
           RE: My Two Cents...
Jun 05th 2005
62
           Co-sign on the delegation of personal responsibility!
Jun 05th 2005
65

Lobby Okay Activist Archives topic #32999 Previous topic | Next topic
Powered by DCForum+ Version 1.25
Copyright © DCScripts.com