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Subject: "McRap; the further corporatization of hip-hop." This topic is locked.
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tohunga
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32612 posts
Tue Mar-29-05 06:08 AM

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"McRap; the further corporatization of hip-hop."


  

          

ok, we always knew it was a business.

and we all know the materialism has been getting worse over the last decade... shit's all million dollar watches and candy whips now.

wikipedia put this shift quite succintly:
"Lyrical content, which shifted from the majority of songs portraying the rapper as being poor, or dependant on crime to make money while living in the ghetto, to being wealthy and having the best jewelry, clothes, liquor, and women. Compare Ice Cube's "Today Was a Good Day", to BG's "Bling-Bling". Some critics say that this shift is worse then the earlier shift into violent lyrics because it encourages materialism. "

yeah, and i'll be a critic then.

check american brandstand, which tracks the brands that are mentioned the most, and the songs with the most brand names mentioned in them. (of the top 100 tracks, i think 99 are hip-hop.)

http://www.agendainc.com/brand04.html


but the article that made me bring this tired horse back from the dogfood factory is this one:

http://media.guardian.co.uk/marketingandpr/pulse/story/0,10489,1447335,00.html

Big Mac rap may mean artists' payday

Richard Jinman
Tuesday March 29, 2005
The Guardian

Rap artists are accustomed to name-checking prestige car, clothing and jewellery brands in their lyrics. But if McDonald's has its way Snoop Dogg, Jay-Z and 50 Cent may soon be giving it up for the humble beefburger.
The fast-food giant is reported to be launching a campaign that will offer financial incentives to rap artists who mention its Big Mac burger in their lyrics. McDonald's will not pay an upfront fee, but intends to pay the artist between $1 and $5 (53p-2.68) each time a track is played on the radio. It hopes to have several such songs on the airwaves by the summer.

Walt Riker, a spokesman for McDonald's in the US, said the initiative would be conducted by the US marketing firm Maven Strategies, which last year managed to get Seagram's gin mentioned in five rap songs.

Tony Rome, Maven's president, said his aim was to identify artists whose style would identify with the brand. McDonald's would have final approval of the lyrics, he said.

The campaign was condemned yesterday by the US lobby group Campaign for a Commercial-Free Childhood. It accused McDonald's of targeting a young audience who were already particularly prone to obesity.

The group's founder, Susan Linn, said: "They're dumping one of their most high fat, high calorific products on kids in a way that the kids won't even know that it's happening."

Mr Riker denied that claim yesterday. "Our customers are smart," he said. "They know how to make choices that are right for them."



___________________________________


Rap music = Now with added capitalism!

_________________________
http://www.paulwalsh.co.nz
art.design.comics.blog.etc

  

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McRap; the further corporatization of hip-hop. [View all] , tohunga, Tue Mar-29-05 06:08 AM
 
Subject Author Message Date ID
RE: McRap; the further corporatization of hip-hop.
Mar 29th 2005
1
well, you can be arrested for violence
Mar 29th 2005
2
      RE: well, you can be arrested for violence
Mar 29th 2005
3
           yeah, excellent book
Mar 29th 2005
4
                We used to watch Channel 1
Mar 29th 2005
32
It's this greed, the want of these material objects that
Mar 29th 2005
5
RE: It's this greed, the want of these material objects that
Mar 29th 2005
6
      i'd call it more like the "pro-society" sense
Mar 29th 2005
7
      not so much as anti-capitalist as pro life.
Mar 29th 2005
8
           RE: not so much as anti-capitalist as pro life.
Mar 29th 2005
10
Isn't materialism at the root of violence?
Mar 29th 2005
9
RE: Isn't materialism at the root of violence?
Mar 29th 2005
11
      RE: Isn't materialism at the root of violence?
Mar 29th 2005
12
      RE: Isn't materialism at the root of violence?
Mar 29th 2005
15
           Bear v Shark
Mar 29th 2005
25
                RE: Bear v Shark
Mar 29th 2005
26
                     RE: Bear v Shark
Mar 29th 2005
30
                          RE: Bear v Shark
Mar 29th 2005
35
                               RE: Bear v Shark
Mar 29th 2005
36
                                    RE: Bear v Shark
Mar 29th 2005
38
                                    RE: Bear v Shark
Mar 30th 2005
43
                                         RE: Bear v Shark
Mar 30th 2005
44
                                         RE: Bear v Shark
Mar 30th 2005
46
      RE: Isn't materialism at the root of violence?
Mar 29th 2005
13
           New Ager on Board
Mar 29th 2005
16
           RE: New Ager on Board
Mar 31st 2005
47
                I am not arguing with you
Mar 31st 2005
48
           RE: Isn't materialism at the root of violence?
Mar 29th 2005
28
what about young artists?
Mar 29th 2005
14
RE: what about young artists?
Mar 29th 2005
17
your argument would be valid
Mar 29th 2005
21
      Jesse Jackson's actions don't mean spit to me...
Mar 29th 2005
23
'artist' is different to 'advertiser'
Mar 29th 2005
18
      RE: 'artist' is different to 'advertiser'
Mar 29th 2005
22
      no, it's nothing to do with McD's, per se
Mar 29th 2005
24
      There is a difference between an artist and an entertainer.
Mar 29th 2005
27
      The "I'm a Hustla" routine is the fad right now
Mar 29th 2005
33
      RE: 'artist' is different to 'advertiser'
Mar 29th 2005
29
We corporatize everything
Mar 29th 2005
19
Very much agreed! FINALLY!
Mar 29th 2005
20
RE: McRap; the further corporatization of hip-hop.
Mar 29th 2005
31
what impact do you feel this would have? n/m
Mar 29th 2005
34
RE: what impact do you feel this would have? n/m
Mar 29th 2005
40
      Good
Mar 29th 2005
41
RE: McRap; the further corporatization of hip-hop.
Mar 29th 2005
37
Hit 'em in the pockets
Mar 29th 2005
39
another article on it
Mar 29th 2005
42
+ some more shite marketing stuff.
Mar 30th 2005
45

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