I personally don't believe in it. Simply put, I think it's a bunch of bullshit designed to make women feel inadequate, dependent on men, and spend shitloads of money on things that have no intrinsic value, other than to feed into a fucked up notion of romance.
About the whole "love see no color" thang: I don't buy it. Racial dynamics informs EVERY SINGLE component of modern western society. Somehow, when it comes to dating and sex, people suddenly are able to "transcend race". Bullshit. Mu'fuckas ain't racially transcendent when they on juries, or giving bank loans, or hiring new employees, or building prisons. But race suddenly don't matter when it comes to gettin ass? Yeah, right.