[] regardless of what you think of Jay let's look at it like this.
-most popular hip hop artist gets high profile event sure to attract tons of viewers. -most of those viewers are probably not familar with che and then suddenly their favorite artist is sporting a shirt, makes all these people ask "who dat?" -now you have thousands of people at least interested in what makes this che guy important enough for jigga to wear him on hist shirt
I think its more a case of a star using his high profile to get a message across to people.
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