why would you want to be "lighter."
I don't really regard it as a "race-identity complex", but more of a self-esteem personal issue.
Why would anybody want to make their skin darker/ or lighter.
That implies that you are not happy with the way you look.
(okay,.....I can see you debunking this,....so let me hit ya one more time).

People, too often, are pre-occupied with their looks, and thus, spend hours of productive time changing ther looks.
This whole time, they don't realize that they will never be satisfied with themselves because they're basing their looks on somebody elses.
People can not just accept who and what they are,....no......they have to "change" their features to fit the mold of whatever they find to be "the look."

"I'm not the same guy you met yesturday. Well, I mean, atleast by tomorrow I won't be anyway."- Quasimoto

"I if speak at one constant volume....at one constant pitch.....at one constant rythm...right into your ear, you still won't hear"- Mike Patton