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>Considering the Gap's reputation as a corporation... go to: >http://www.knowmore.org/index.php/Gap%2C_Inc. I cant >understand why anyone would be excited to see an art form they >love used to build up the image of a company that quite >frankly, has a dispicable track record in terms of sweat shop >labor, environmental violations, etc. So, to answer your >question, "what do I think of common's gap ad ?" I suppose I >wonder what it is that Common stands for. And, lets say we >agree that he is a worthy ambassador for the "hip-hop" >world...what does that say about the art form as a whole? I >dont believe that Common, or Will I Am (if I am not mistaken >he produced the video, correct?) are oblivious to the business >practices of the gap, and if they are ignorance is no excuse. >I am under the impression that "hip hop" has to do with >community, understanding of self and the world around you, >your place in it, and not to mention personal responsibily. In >the end, If this commercial looks like "good exposure" or an >accurate representation of something you enjoy; I suggest >doing some research and start holding the artists accountable >for what they do and who signs thier paychecks. > >Thanks... sorry for the long-winded post. >Autonocycle
You are 100% correct. It is actually amazing to me how so many on this site, have no qualms with someone who is supposed to be a 'consioucs' artist doing an ad with a company that is one of the more egregious violators of everything that conscious artists and their fans allegedly hold dear. Lets not pretend that we are rooting for some underdog guy who is struggling to get by. Does the fact that an artist you like is making money justify whatever he does to make money? I mean, this is actually the Gap were talking about, they have 20+ years in the game, and have a track record that is POOR! This is the same as the Mos Def commerical with Nike. Where are their pricinples, and when is the fact that somebidy pushed a fat check in front of you, not enough to betray what you stand for? Or maybe these guys don't really stand for that much.
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