I remember when the eminem show was due out my brother wanted it and we found at a local record store the friday before the tuesday it was supposed to drop. i think they just get the shipment in and depending on how explicit the instructions are thats what they do. "have this on the shelf by friday" "but boss, dur, its, dur, Saturday . . . . dur?" "then your late. i should have never hired jim jones" (under his breath)