everything else, every other mc like Common already has. Beats, skills, image
If retrospect for life wasn't so serious, that might have worked to. But if you drop a song about a chick with a chick singing the hook, you get noticed. Ms Fat Booty, You Got Me, I don't want to be a player rmx et cetera. Hell, were it not for the sampled singing in Danger by Blahzay...