Yo honestly if you ask Common I don't think he wants to go platnium. Once you go platnium you have to change your whole style, and Com is not for that. Most emcees that don't go platnium stay true to emcee and not selling records just to sell them. Just look at most of the platnium emcees that weren't platnium they're first CD it was Classic( illmatic, Reasonable Doubt, etc.)