A $999 laptop with a crippled version of their software (or tailored version depending on your stance) that only allows apps to be installed from their walled-garden app store and will not let you change your default web browser, search provider, or email client?
Oh, and if you buy this year you can upgrade to Windows 10 Pro for free ($49 after that) so you get a touchscreen laptop running windows for $999.
Not really innovative.
Might be a good business move - and the other Windows 10s machines sound like they cost in the $250 to $350 range.
But this is just business - trying to cannibalize the Chromebook market -- not a ground breaking idea.