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Subject: "RE: I don't see how it makes *business* sense..." Previous topic | Next topic
wallysmith
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Tue Apr-09-13 02:46 PM

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51. "RE: I don't see how it makes *business* sense..."
In response to In response to 50
Tue Apr-09-13 02:54 PM by wallysmith

  

          

>developers are clamoring to get paid for their work and not
>get fired while millions of pirated copies of their games get
>downloaded.
>
>they won't say it publicly b/c of backlash, but that's how
>people work. they like to get paid for what they do.
>
>everyone is this way.

I don't disagree with you, but if you had said that the used games industry is a problem then you would have had a stronger argument. Pirates are going to exist regardless; always on DRM is not that solution, despite the numerous attempts from publishers in the past. Hackers will always find a way around it, and I doubt this will be an exception.

What you're missing is that always on DRM is not a good business decision. Not a single time has a gamer thought "hey, always on DRM. This is a great idea and will compel me to buy this product".

So what's a good way to combat piracy and the used game market? Giving people more options with which to spend their money, not impose restrictions on their consumption. Sony is doing this through innovative sharing options and innovative game distribution. Allowing shared game states and video sharing options is something that gamers would enjoy. Distributing free games under the premium online membership tier is something gamers would enjoy. Digitally distributing heavily discounted older games is something gamers would enjoy. These are options that Sony is implementing to strategically position themselves for the future while simultaneously combating both piracy and the used game market.

For a example, look at the change in the music market that companies like Pandora, Spotify and Rdio are pushing. Giving consumers legal, easily distributable, cost effective options are the business plans of the future. These are options that both combat piracy and put money in the hands of the content creators. DRM failed with CD's and it's not the way to go with games (games are much more complex media than music so I don't think DRM will ever go away completely for video games, but handicapping an entire platform with it is not the way to go).

Here's a great (older) article with quotes from real developers on how innovative business solutions (not restrictive DRM) is the way to get paid for their work:

http://www.gamasutra.com/view/news/174587/Steam_sales_How_deep_discounts_really_affect_your_games.php


"But according to a number of developers that took part in this year's Steam Summer Sale, that doesn't seem to be the case. The teams who've discounted their games during this or previous Steam sales have found that the promotions not only attract more sales, but also generate more revenue and breathe new life into aging products."

"Runic Games CEO Max Schaefer, for instance, tells us that while it's been almost three years since his studio launched Torchlight, Valve's Steam promotions have helped the game maintain healthy sales to this very day.

"We find that we get several thousand percent increases in units and revenue on the days of the Steam sales, and unit sales are usually about double the normal for a few weeks after the sales are over," he says."

"A lot of times we judge the success of a game -- and predict its sales -- by looking at its launch day numbers. Steam sales have made that delightfully impossible. Our launch day , which we viewed as very strong, is only our fifth best day of sales ever on Steam due to the power of the promotions we've had the opportunity to participate in," Rao says. "



>this game/console distinction is uselsssince no one actually
>knowswhat we're talking about, and it's a result of supposed
>leaks.

I agree that implementation is still up in the air and that leaks are unreliable. But "always on" is "always on"... you haven't addressed my point to that yet. We've experienced almost a decade of DRM measures in several different formats with several different ways... not a single one has been well received and hackers have always found a way to circumvent it.

What makes that different for Xbox?

>>As for "customers who don't have internet access"... I
>figured
>>Bioshock Infinite and XCOM are worthy examples of developers
>>targeting all types of gamers, regardless of whether or not
>>they have internet access.
>
>
>no.

No, because.... ?



>
>....what? kinect and wii motion control had the most impact
>last generation. network connected gaming will likely not be
>the most important thing this gen. most people have the
>internet now.

I was speaking about the launch. I agree that motion controls changed the game, but outside of that Nintendo is, and (judging from the Wii U) will always be a distant third. The Kinect wasn't a launch feature but I do agree that it's potential will be massive.

With that said, everything always comes back to the games. Simplifying the argument to "everyone has the internet now" is undervaluing the importance of the **distribution**, which has always been my main point. (And you're mistaken in thinking that most people have the internet now, which is simply not true).

There are ways to put more games in the hands of more gamers, and that way is NOT by restricting their options. It's giving people more options with which to access and engage the games that they already want.

Edit: And as for the internet distribution, here's an opinion piece that just came out yesterday on why it doesn't make sense to do this at this point in time (if ever):

http://www.polygon.com/2013/4/8/4197056/opinion-the-mistakes-of-an-online-required-xbox

  

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Next Xbox Always online rumors confirmed... well... more rumors [View all] , lexx3001, Fri Apr-05-13 11:05 AM
 
Subject Author Message Date ID
Tactical mistake imho
Apr 05th 2013
1
I had ps3 for a bit and xbox360 the whole time it existed, and
Apr 05th 2013
3
RE: Tactical mistake imho
Apr 05th 2013
4
      RE: Tactical mistake imho
Apr 05th 2013
8
      i still play on a standard def lol
Apr 08th 2013
44
      This made me laugh.
Apr 05th 2013
22
Mistake.
Apr 05th 2013
2
RE: Mistake.
Apr 05th 2013
5
i wonder if they will eat their words and what it would cost them
Apr 05th 2013
6
my 360 has been connected since launch...
Apr 05th 2013
7
yea but say your provider has a sustained outage
Apr 06th 2013
27
      personally.. if i cant get online for some reason..
Apr 08th 2013
42
           that's mostly true for me also
Apr 08th 2013
47
Microsoft is going to need one helluva E3 presentation
Apr 05th 2013
9
I have a feeling they're going to come hard at E3
Apr 05th 2013
17
RE: Next Xbox Always online rumors confirmed... well... more rumors
Apr 05th 2013
10
this smells WAY too fishy
Apr 05th 2013
11
      RE: this smells WAY too fishy
Apr 05th 2013
14
If you have internet, how does this affect you personally?
Apr 05th 2013
12
RE: If you have internet, how does this affect you personally?
Apr 05th 2013
13
yeah it's not a deal breaker for me
Apr 05th 2013
16
in real life, it's not going to sway buy or don't buy
Apr 05th 2013
20
In 2020, when MSFT is trying to get people to adopt its new console,
Apr 05th 2013
18
*rolls eyes*
Apr 05th 2013
19
Agreed. It really shouldn't.
Apr 05th 2013
23
      it's like the chromebook
Apr 06th 2013
26
How come we ain't got no consolidated rumors post?
Apr 05th 2013
15
what I can't believe is how mad people are
Apr 05th 2013
21
To be fair...
Apr 05th 2013
24
and if it is what people want to think it is, then they don't buy it
Apr 06th 2013
25
      RE: and if it is what people want to think it is, then they don't buy it
Apr 06th 2013
28
           wait, who outlined what?
Apr 06th 2013
29
                Fair enough, I agree with you.
Apr 06th 2013
30
                     I disagree, I think it's a great business decision
Apr 06th 2013
31
                          RE: I disagree, I think it's a great business decision
Apr 06th 2013
32
                          that's not how it works.
Apr 06th 2013
33
                               RE: that's not how it works.
Apr 06th 2013
34
                                    xbox live STILL goes down every christmas
Apr 06th 2013
35
                          I don't see how it makes *business* sense...
Apr 09th 2013
49
                               RE: I don't see how it makes *business* sense...
Apr 09th 2013
50
                                   
                                         which is why the music industry loves spotify/rdio/pandora so much
Apr 09th 2013
52
                                              I'm aware that the actual allocations of those companies' revenues are s...
Apr 09th 2013
53
                                                   dude, pretty sure X-COM sold okay via DRM heavy Steam...
Apr 09th 2013
54
                                                   m'sayin.
Apr 09th 2013
56
                                                   I don't think you read my post.
Apr 11th 2013
68
                                                        LOL
Apr 14th 2013
74
                                                   I am not reading all of that shit dude. bullet points. learn to summariz...
Apr 09th 2013
55
                                                        Of course you're not reading all that.
Apr 11th 2013
69
                                                             LOL.
Apr 14th 2013
71
                                                                  Hey, look at that.
Apr 14th 2013
75
                                                                       you refuse to acknowledge facts
Apr 14th 2013
76
                                                                            Says the person who hasn't given a single fact.
Apr 14th 2013
77
                                                                                 maybe in bizarro land, where you're replying from
Apr 15th 2013
79
                                                                                      Wow, this was damaging.
Apr 15th 2013
80
                                                                                      we've already done that.
Apr 15th 2013
81
                                                                                      You actually haven't.
Apr 15th 2013
82
I think peole handle this like they handle jobs.
Apr 08th 2013
43
      interesting.
Apr 08th 2013
45
PS4 is winning the PR war right now
Apr 07th 2013
36
LOL
Apr 07th 2013
37
begun, the console wars have
Apr 07th 2013
38
lol not even on some console warz tip persay
Apr 08th 2013
46
      "only thing we know"
Apr 08th 2013
48
           you posting that from ur 11th xbox?
Apr 10th 2013
62
                bro, you're still trying to recover from the PS3
Apr 14th 2013
73
.. In Microsoft's defense ...
Apr 07th 2013
39
They actually pulled a Microsoft
Apr 08th 2013
41
Sound like normal Microsoft shit. Get a better pipe *pause*
Apr 08th 2013
40
Microsoft's next Xbox will take over your TV, interact with your cable b...
Apr 10th 2013
57
So basically they're deterring people who cut the cable
Apr 10th 2013
58
I dont think they are
Apr 10th 2013
60
or you can just not use that part
Apr 10th 2013
61
      I only know like one person that actually has cable lol
Apr 11th 2013
64
           you have a unique social circle
Apr 14th 2013
72
                indeed lol
Apr 14th 2013
78
I'd like that
Apr 10th 2013
59
Maybe they'll finally bring back party viewing but with live TV.
Apr 11th 2013
65
Microsoft creative director who sparked always-on controversy no longer ...
Apr 10th 2013
63
LOL
Apr 11th 2013
66
Social media wasn't as big during the 360/PS3 launch.
Apr 11th 2013
67
Good Guy Xbox Live
Apr 14th 2013
70
developer says always online rumor is FALSE
Apr 17th 2013
83
GOOD
Apr 17th 2013
84
      they mightve changed it from the feedback they were getting
Apr 18th 2013
85
           Even better.
Apr 18th 2013
86
           word!
Apr 18th 2013
87
           you really believe that dont you?
Apr 18th 2013
88

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