Usually it's to tell people to look out for a previously under pushed or up and coming talent that the champ is "too big" to stake the belt against this guy. Then you have the non-title challenger hang in there or sneak one to give them a little credibility. This way is just ass-backwards.

I'd love to see AEW bring back the Parejas points system from Chikara if they want to add stakes to a contender building towards challenging for the title.