gap in terms of how involved different schools are with helping athletes to get NIL deals. Some schools will are initially taking a very passive role, just reviewing deals for the athletes to ensure compliance, and some are actively helping them get connected to opportunities. Some schools let them use the school logo/names in ads, and some don't. I can get why that can be touchy, because the companies funding the deals could essentially get big university marketing by using the logos without going through the university and negotiation with the athletes.

All that being said, as schools see what others are doing, what works and what doesn't, what losses they have from transfers and recruiting, there will likely be more organization and consistency after a couple years. It's the wild west right now.