For instance, Tatum's game against the Nets....analytics doesn't articulate the beauty of watching a player rise to the challenge against a team that on paper is far superior.

Are you really interested in the data of how many times Dr. J finished layups with his left hand off the glass?

Analytics as it is applied builds towards the stronger possibility of outcomes, but sports is about narratives. And then you throw in the gambling part, where you have columnists whose job is to simply tell you about how the Nuggets are minus 7 for the year when Will Barton is on the floor for more than 22 minutes, so don't draft him for your your fantasy leagues and he's starting tonight so don't bet on Denver over OKC. Where is the narrative in that? It's soul-less, mechanized content, a far cry from the magic that a Ralph Wiley or Dr. Z spun on pages. The writing is shit, and the content is shit. There is nothing entertaining about reading a "TPS" report every day about the NBA, and that is what gambling reduces sport to...