They go for entertainment over substance.

ESPN, TNT.....

Most of them don’t even know the players outside of the Top
20 players in the NBA.

ESPN’s college coverage is way more in depth. They have
more involvement from college coaches, etc

Their NBA coverage used to be similar, with former coaches like Doug
Collins, Mchale, etc being involved and providing good info. But now
they just want to be entertaining.

The best are Jim Jackson, Greg Anthony, Steve Smith, etc.