need to spread it out over the weekend. The celebrity game, Rising Stars, 3-point, slam dunk, and the fans that actually get to see those events. Most people that can't get tickets to the actually game try to go the other events. A ton of people that don't got to any of the actual NBA events like to go to the host city just to say they were there, same with the Super Bowl.

1 or 2 rising Stars may make the ASG, stars rarely do the dunk contest these days, a few may be in the 3 point contest.

>they can still party all weekend. might make it more
>manageable for their obligations surrounding that weekend
>too.