It's a different animal altogether - many games are broadcast nationally on CBS, etc, it's a shorter season, and football is the biggest sport in America.

But the reality is - EVERYTHING is dwindling in terms of linear ratings. Streaming services - including ones with live sports (Hulu, Youtube) aren't reporting their numbers by and large so if this is simply based on live, linear TV numbers - it's inaccurate.

People are consuming ALL media in different ways and sports is the last bastion of linear television. It has nothing to do with the product at all.