This is more marketable to white america

https://static.clubs.nfl.com/image/private/t_editorial_landscape_12_desktop/saints/rfknwkw0lxwltm5m0itg

Than anything on the field.

Plus he has a milkable sibling story that they can bring up every year

https://www.deseret.com/2016/3/30/20585710/death-of-taysom-hill-s-brother-saddens-fans-who-ve-followed-his-challenges