https://twitter.com/CNBCnow/status/1189238376798543873
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BREAKING: NCAA will allow athletes to be compensated for their names, images and likenesses in a major shift for the organization

https://t.co/40mH3FHZfp
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no more talk of fighting that cali law.

______________________________________________________________________________

"To Each His Reach"

but.....

Fuck aliens.

2K needs to jump on a licensing agreement with the players and the NCAA too.

Then we could finally do what EA use to do with Live and March Madness...draft the guy you've built up in college to the pros.

of how bad this is going to be for college athletics and the athletes themselves so we can watch them all be wrong.

and I will buy it like a fucking clown.

or is it every (wo)man for themselves?

this seems like it would open things up for a union.

also sounds like a potential windfall for caa/wme/rocnation/klutch/etc.

we don't know if companies will pay extra money to get the names into the games and we don't know if collectively licensed stuff will get into the players' pockets absent that kind of arrangement. it's really hard to say exactly how much big deals with the NCAA and individual universities will trickle down here. will EA think it prudent to pay out that much just to get names into the game when they have been selling tons with no names for years? will nike/adidas/ua want to cut in the big stars by putting names on jerseys that might sell roughly as well with no name on back, as they have for years?

i think this will impact more individual deals with the athletes than things that are more collective, but we shall see.

..while this is certainly a step in the right direction, this is FAR from resolution.

Fuck the NCAA and any other org that continues to reap profits without paying the people that actually perform on the court/field.


*skatin' the rings of saturn*


..and miles to go before i sleep...

this is mostly just organic/gradual shifts in social/cultural attitudes toward athletes and antiquated norms/institutions in this country.

and california leading from the front like many other issues.

the more we talked about it as a nation...and the larger the voice of athletes got (due to social media, debate shows, etc)...the less defensible the status quo was.

this doesn't hurt them in any significant way, in fact it may keep some stars in school a year longer.

The NCAA has given us so many empty words before.

Next stop on this train is when they start announcing a number of arbitrary and shitty restrictions on how players can make money, to the point where none of it makes sense anymore.

https://www.washingtonpost.com/sports/colleges/dont-be-fooled-by-empty-rhetoric-the-ncaa-isnt-going-to-change-voluntarily/2019/10/29/0988dfcc-fa9a-11e9-8906-ab6b60de9124_story.html

Don’t be fooled by empty rhetoric: The NCAA isn’t going to change voluntarily
By
Sally Jenkins
Columnist
Oct. 29, 2019 at 5:59 p.m. CDT

The NCAA’s latest move is all wind and stall. It’s nothing more than an attempt to slow down the landslide, one that will bury the current leaders to the point of extinction. Look closely at the NCAA’s supposed grand concession to allow college athletes the rights over their own names and likenesses, and note that it contains zero specifics, an almost infinite number of potential restrictions, and doesn’t actually say anything about money. It’s the organization’s classic signature, that blowhardy nothingness.

The exact wording of the NCAA board of governors’ announcement is the giveaway. Each NCAA division is directed to “consider updates to relevant bylaws and policies for the 21st century” that would eventually allow athletes to “benefit” from their own names and images, so long as they do so “in a manner consistent with the collegiate model.” What on earth do all those soft words mean? Here’s what they don’t mean: anything imminent. Or concrete. Or real. What they do mean is that the NCAA is in a panic over a raft of legislation that would make their current piratical rules illegal.

As matters stand, the NCAA denies athletes their natural economic rights, and hijacks their names, images and likenesses for financial gain. Ohio State’s Chase Young is a bondsman who may not sign his own autograph for money or endorse a Columbus car dealership. Rather, the money generated by his talent, celebrity and image will continue to go to pay the $600,000 salary for some mid-level associate athletic director, and other cronies.

What member of a university marching band is told that they must not profit from the trumpet so long as they’re at the university? What member of a school orchestra is told they better not play their violin for money, or they’ll lose the right to perform? What young actress or actor is told they can’t appear in a play or a film for pay, at peril of being labelled “dirty” and a “cheat?” The NCAA has fundamentally violated the rights of scores of athletes by forcing them into a separate and unequal class of citizens. So, the NCAA’s announcement that it has “started the process” to “enhance” athletes’ ability to own what never should have been taken from them in the first place is not cause for congratulation.

Look closely at the NCAA’s verbiage and you will find buried in it some key phrases that show just how desperately its leaders are to delay, and to hang on to its ravening economic system. “Compensation” for anything related to “athletics performance” will still be “impermissible” — for everyone except seven-figure athletic directors, of course. Athletes will be able to benefit only from “collegiate” rather than “professional” opportunities — whatever that means. Question: Does a lemonade stands count as collegiate or professional?

In other words, the NCAA still will forbid athletes from actually making any money — unless it’s such a small and paltry amount of loose change that it’s not worth bothering over.

“The board’s action today creates a path to enhance opportunities for student-athletes while ensuring they compete against students and not professionals,” NCAA President Mark Emmert droned.

Create a path? The path was already there, created by legislators because the NCAA was so recalcitrant on this issue. California passed the Fair Pay to Play Act in September over the NCAA’s baying protest, and Florida is right on its heels. California’s law, set to take effect in 2023, would prohibit schools from punishing athletes for exercising their basic commercial rights. A dozen other states are considering similar laws. Then there is the federal measure proposed by Congressman Mark Walker, that would strip the NCAA of its tax-exempt status if it continues to restrict the use of athletes’ name, image and likeness. Walker is trying to get the bill to a vote so it can take effect next year.

The NCAA is not trying to open a path for athletes, it’s trying to kick dirt over one.

The only reason the board of governors took this vote was because their position is utterly unsustainable. It’s simply a bid to appease lawmakers, and try to regain the reins of the rule-change process before they are legislated out of existence in their current form.

It would be purely a mistake to allow this manipulation to work. Lawmakers should keep the pressure on the NCAA, and hard, because unrelenting legal force is the only thing that revenue-bloated body has ever responded to.

Let up now, and the NCAA will spend years upon years holding “working groups,” which will issue “recommendations” which will result in “proposals” which will then be referred to subcommittees. And the only thing that will come from any of it is more buzzwordy blather about “models.” Meantime, the rake off will continue and the kids who sweat to generate all the money will watch vainly as they are robbed of their natural rights over their own names, as well as the true value of their scholarship.

The NCAA has had years to make rules that genuinely benefit their “student-athletes.” They have refused, except at the point of a legal threat. What we need now are laws.