To me the NFL, and the owners to a large degree, have already showed us who they are, who they support, etc. So I'm inclined to believe at this point this signing is about keeping things quiet. Or worse, something they can use to point to to save face: "Well Roc Nation is involved."

Or, they can
>be made with Kaep as the front man, leading the way and
>pissing off all the bigots with their undies in a bunch.
>Though, I'm sure the NFL prefers the former.

No way Kap is made the frontman AFTER the deal is done.
He would have been at the press conference if that was the case.
But you bring up a good point. Getting the NFL on board first was key.
While I don't have an interest in the NFL, I will be watching to see
this "social justice" in action.