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Topic subjectRoc Nation to lead NFL entertainment endeavors (Swipe)
Topic URLhttp://board.okayplayer.com/okp.php?az=show_topic&forum=8&topic_id=2701735
2701735, Roc Nation to lead NFL entertainment endeavors (Swipe)
Posted by BrooklynWHAT, Tue Aug-13-19 01:57 PM
aka Hov is gonna do the super bowl.

https://www.espn.com/nfl/story/_/id/27380099/roc-nation-lead-nfl-entertainment-endeavors

NEW YORK -- In a boost to the NFL's efforts around social justice, Roc Nation, the entertainment company founded by iconic rapper, businessman and activist Shawn "Jay-Z" Carter, has agreed to lead the league's endeavors in music and entertainment.

As part of the long-term partnership, Roc Nation will advise on the selection of artists for NFL tentpole events, including the Super Bowl, as well as play a key role in the production and promotion of new music. The NFL's union with Roc Nation kicks off as the league celebrates its 100th season and serves as a commitment from both parties to amplify the league's Inspire Change initiative.

Among the most important benefits to the NFL is that Roc Nation, through its position as a global entertainment leader, could enhance the Inspire Change platform in ways that the league likely would not be able to on its own. The program, which is run by the league and its players, focuses on education and economic advancement, improving police-community relations and criminal justice reform.

Carter believes Roc Nation and the NFL will accomplish big things together.

"With its global reach, the National Football League has the platform and opportunity to inspire change across the country," he said. "Roc Nation has shown that entertainment and enacting change are not mutually exclusive ideas -- instead, we unify them. This partnership is an opportunity to strengthen the fabric of communities across America."

Likewise, NFL commissioner Roger Goodell is excited about the possibilities.

"Roc Nation is one of the most globally influential and impactful organizations in entertainment," Goodell said. "The NFL and Roc Nation share a vision of inspiring meaningful social change across our country. We are thrilled to partner with Roc Nation and look forward to making a difference in our communities together."

The deal calls for Roc Nation, which will also reach out to artists who are not attached to the company, to quarterback the creation and distribution of music content across multiple music and streaming services, as well as consult and collaborate on the production, promotion and marketing of live music events. A Pro Bowl community concert, original music, artists podcasts and a live visual album may be produced under the new banner. The agreement does not call for Carter to perform at the Super Bowl.

For the NFL, the potentially positive impact of Carter being willing to join forces with the league -- especially at this time -- cannot be overstated.

Despite its significant recent efforts to back players in championing social justice, the NFL still lacks credibility with many African Americans, even some who identify as being among the league's fans, because of the Colin Kaepernick situation.

During the 2016 season, the then-San Francisco 49ers quarterback knelt during the national anthem to draw attention to police brutality and systemic oppression. Since the end of that season, Kaepernick has gone unsigned. In February, Kaepernick settled a collusion grievance against the league for an undisclosed financial settlement.

Carter, who has been public in his support for Kaepernick, is among the most revered figures in the black community. Carter is also a vocal activist.

Through REFORM Alliance, a nonprofit advocacy group he founded with acclaimed hip-hop artist Meek Mill, Carter aspires to overhaul the criminal justice system by "changing the laws, policies and practices that perpetuate injustice," according to the organization's website. In a league in which the on-field workforce is almost 70% black, having Carter involved at a high level could please many players.
2701737, so does this mean the "boycott" is over?
Posted by ThaTruth, Tue Aug-13-19 02:02 PM
2701763, League still trash
Posted by Cocobrotha2, Wed Aug-14-19 01:51 PM
To me, the Kapernick situation was just the cherry on top of the trash heap of NFL actions that made me realize I didn't want to support it as a consumer anymore.

Roc Nation becoming involved with regards to music and culture won't address the underlying issues related to how the ownership relates to the people that perform and all of the people that pay to see the performances.
2701738, one of these things are not the same © Sesame Street...
Posted by CyrenYoung, Tue Aug-13-19 02:12 PM
>aka Hov is gonna do the super bowl. © you

or

>The agreement does not call for Carter to
>perform at the Super Bowl. © The article you just swiped.







*skatin' the rings of saturn*


..and miles to go before i sleep...
2701739, its inevitable
Posted by BrooklynWHAT, Tue Aug-13-19 02:49 PM
if not this year then in the next 3.
2701743, k.
Posted by CyrenYoung, Tue Aug-13-19 03:24 PM



*skatin' the rings of saturn*


..and miles to go before i sleep...
2701742, Between Roc Nation and Klutch, shit is happenin...
Posted by Creole, Tue Aug-13-19 03:22 PM
Karen Civil doing her thing too...

The revolution is being televised!


"..., it's a slow process
And I ain't got nothin' but time"

And then...


Geyeah, know what?
I'll make, you and your wack mans fold like bad hands
Roll like Monopoly, advance
You're coppin' me like white crystal
I gross the most at the end of the fiscal year than these niggas can wish to
The dead presidential candidate
With the sprinkles and the Presidential, ice that'll offend you
In due time when crime flees my mind
All sneak thieves and player haters can shine
But until then, I keep the trilliant cut diamonds shinin' brilliant
I'll tell you half the story; the rest, you fill it in
Long as the villain win
I spend Japan yen, attend major events
Catch me in the joints, convinced my iguanas is bitin'
J-A-Y hyphen, controllin', manipulatin'
I got a good life, man, pounds and pence
'Nough dollars make sense, while you ride the bench
Catch me swingin' for the fence
Dead presidents, ya know? Uh-huh
2701744, I don't even fuck with Jay like that for real...
Posted by ThaTruth, Tue Aug-13-19 04:02 PM
but this is some dope shit, for them to come to him with some shit like this after he basically dissed the NFL on Apeshit:

"I said no to the Super Bowl, you need me, I don't need you
Every night we in the end zone, tell the NFL we in stadiums too"

damn, it will be interesting to see if Kap is somehow involved. I think the ship has almost sailed as far as seeing him on the field again. I feel like if we don't see him on the field this year we never will. Vick missed 2 full seasons and came back and still played at a high level, he was a few years younger.

2701762, the riskiest thing for Kap to do at this point is to play
Posted by BrooklynWHAT, Wed Aug-14-19 11:27 AM
2701827, RE: the riskiest thing for Kap to do at this point is to play
Posted by jimaveli, Thu Aug-15-19 11:47 PM
>

And he knows it. It won't stop the 'still not getting my chance' storyline, but dude knows he doesn't want to be out there getting hit again. And besides, I couldn't imagine the league would do much to protect him from ridiculous cheap shots from the magas / otherwise hardcore 'murikkkans in the league.

Sad thing is...it is super easy to rewrite history and leave out the part where Kaep was hurting and falling off to the point where he was barely in the league. He was backing up Blaine Gabbert on a bad Niners team.

Blaine Gabbert.

Side: They have Gabbert backing up Crab Legs right now. It's like Blaine is Sandman for black QBs or something.
2701761, On an entertainment level, this is cool...
Posted by Marbles, Wed Aug-14-19 11:09 AM

That's dope that Jay is gonna have some influence on the NFL on that level.

But as far as his influence on community relations, education, reforms, etc. within the NFL, I'm not holding my breath.

2701768, Does it bother anyone that Jay and Kap didn't talk?
Posted by LeroyBumpkin, Wed Aug-14-19 02:54 PM
How do you walk in the door talking about bringing "social justice" to the NFL without talking to the player who has been fighting that war for the last two years?
How much is it worth to deliver a positive PR story for a league that is in desperate need of it? I'm very skeptical about the type of change Jay/Roc Nation are really going to be able to bring to a league of owners who just want to return to the status quo.

But hey, get that money.
2701769, ^^^ Yep.
Posted by Marbles, Wed Aug-14-19 03:25 PM
2701770, do we know that they didn't?
Posted by ThaTruth, Wed Aug-14-19 03:36 PM
2701772, ^^^
Posted by Ashy Achilles, Wed Aug-14-19 03:41 PM
2701773, Kap's attorney said they didn't.
Posted by LeroyBumpkin, Wed Aug-14-19 03:44 PM
"Colin Kaepernick's attorney, Mark Geragos, says despite what Jay claimed in the meeting, Kap did NOT talk to Jay-Z prior to partnering with the NFL."
2701771, Eh...I kinda feel like he needed to secure their agreement first
Posted by auragin_boi, Wed Aug-14-19 03:41 PM
There's some residual negativity around Kaep still and bringing him to the table would just be a PR mess for the NFL at this point. Hell, Tomi Lauren is already going in on Jay because of his background, having Kaep on board before the ink dried would have just added fuel to the fire.

I like that the deal was done first. NFL's locked in, now Roc Nation can bring in anyone they want to be the influencers. They can do it with notoriety (loud) or they can do it behind the scenes. The changes have to be made, the suggestions can come from Kaep and in the end can be announced without anyone having to make a fuss about him being involved. Or, they can be made with Kaep as the front man, leading the way and pissing off all the bigots with their undies in a bunch. Though, I'm sure the NFL prefers the former.

I'm with everyone though, not sure what the NFL would be willing to do or what that would look like. Community outreach? Awareness campaigns? Legal funds for victims? Charitable donations to social justice platforms/programs?

2701774, I get that.
Posted by LeroyBumpkin, Wed Aug-14-19 03:54 PM
To me the NFL, and the owners to a large degree, have already showed us who they are, who they support, etc. So I'm inclined to believe at this point this signing is about keeping things quiet. Or worse, something they can use to point to to save face: "Well Roc Nation is involved."

Or, they can
>be made with Kaep as the front man, leading the way and
>pissing off all the bigots with their undies in a bunch.
>Though, I'm sure the NFL prefers the former.

No way Kap is made the frontman AFTER the deal is done.
He would have been at the press conference if that was the case.
But you bring up a good point. Getting the NFL on board first was key.
While I don't have an interest in the NFL, I will be watching to see
this "social justice" in action.
2701796, RE: I get that.
Posted by auragin_boi, Thu Aug-15-19 08:21 AM
>To me the NFL, and the owners to a large degree, have already
>showed us who they are, who they support, etc. So I'm
>inclined to believe at this point this signing is about
>keeping things quiet. Or worse, something they can use to
>point to to save face: "Well Roc Nation is involved."

Anything old rich white men do to appease their mostly minority workforce is done to keep things quiet and point to it to save face. No surprises there. This deal with Roc Nation isn't like them endorsing BLM or giving the NAACP a platform. It's a 'safe' step revolved around entertainment and an established urban brand (which also happens to included an agency that represents athletes and provides branding opps).

In the end, we know why the owners/league agreed to it. That's pretty clear.

>No way Kap is made the frontman AFTER the deal is done.
>He would have been at the press conference if that was the
>case.
>But you bring up a good point. Getting the NFL on board first
>was key.
>While I don't have an interest in the NFL, I will be watching
>to see
>this "social justice" in action.

I disagree. I think he can be made the front man at any point now. And I think it places the NFL at a distinct disadvantage. Now Roc Nation can submit promos with Kaep (who might never play another NFL game again) speaking about police brutality and inequality in America. All done on behalf of the NFL. Now while I don't think that'll be the case, I wouldn't be surprised if Roc Nation doesn't involve Kaep in something at some point.

Jay's been on a different slant in the most recent yrs. 444, The Zimmerman Doc, the Kalief Browder doc, the New Meek Mil doc and some advocacy for criminal justice reform are indicators to me. I don't get the narrative that 'Jay's a capitalist above all' in today's climate. Yeah, maybe 10+ yrs ago. Man's worth a billion; I think for Jay, it's more about impact and power now.

My reservation is what the NFL would agree to. The announcement doesn't give much clarity into the 'what' of the partnership.
2701779, did kap call jay z when he took that nfl settlement money?
Posted by Reeq, Wed Aug-14-19 05:45 PM
2701818, Did Kap sing Jay Z lyrics while protesting?
Posted by legsdiamond, Thu Aug-15-19 04:45 PM
Jay has on Kaps jersey and aligned himself with Kaps movement.
2701790, nah. Only that he’s apparently lying about it
Posted by BrooklynWHAT, Thu Aug-15-19 06:48 AM
We been known hov is a capitalist above all and will sell out for a buck
2701816, yup, Jay worships only one God
Posted by Kungset, Thu Aug-15-19 03:21 PM
2701789, Interesting that on this board we’re seeing it as a net positive
Posted by ShawndmeSlanted, Thu Aug-15-19 06:40 AM
For Jay and the black community.

On some of the other groups I’m a part of the view is flipped and folks are seeing it more as a jay selling out the community.

There’s no way to really argue one way or the other til things start to happen, but the potential for it yo ho either way is pretty big.
2701791, This is the bottom line...
Posted by soulfunk, Thu Aug-15-19 07:07 AM
>There’s no way to really argue one way or the other til
>things start to happen, but the potential for it yo ho either
>way is pretty big.

We don't know at this point how it's going to play out - whether Jay will use his influence for something positive or if it's just about him using the community and this situation to get paid.
2701792, Jesus. Black people have such low self esteem : - (
Posted by Orbit_Established, Thu Aug-15-19 07:35 AM

This is so silly & trite, so obviously a ploy to for
the NFL to not have to deal with the Kaep problem

And y'all praising this?

Y'all have really, really, really low self esteem




----------------------------



O_E: "Acts like an asshole and posts with imperial disdain"




"I ORBITs the solar system, listenin..."

(C)Keith Murray, "
2701802, Bout goddamn time someone said it
Posted by Beamer6178, Thu Aug-15-19 11:40 AM
>
>This is so silly & trite, so obviously a ploy to for
>the NFL to not have to deal with the Kaep problem
>
>And y'all praising this?
>
>Y'all have really, really, really low self esteem

"In a boost to the NFL's efforts around social justice, Roc Nation, the entertainment company founded by iconic rapper, businessman and activist Shawn "Jay-Z" Carter, has agreed to lead the league's endeavors in music and entertainment."

- I need to know how this "boosts" efforts around social justice? By singing and dancing and rapping? Niggas have always been entertaining.



"As part of the long-term partnership, Roc Nation will advise on the selection of artists for NFL tentpole events, including the Super Bowl, as well as play a key role in the production and promotion of new music. The NFL's union with Roc Nation kicks off as the league celebrates its 100th season and serves as a commitment from both parties to amplify the league's Inspire Change initiative."
- Artists and music...social justice where???


"With its global reach, the National Football League has the platform and opportunity to inspire change across the country," he said. "Roc Nation has shown that entertainment and enacting change are not mutually exclusive ideas -- instead, we unify them. This partnership is an opportunity to strengthen the fabric of communities across America."

"Roc Nation is one of the most globally influential and impactful organizations in entertainment," Goodell said. "The NFL and Roc Nation share a vision of inspiring meaningful social change across our country. We are thrilled to partner with Roc Nation and look forward to making a difference in our communities together."

- Why so amorphous and vague about anything other than music and entertainment? What's the intent here? To make the NFL appealing to a community which is 70% of the league's players? To make white people like black music??

I'm always willing to be proven wrong, but I call bullshit right now.
2701813, discounting your subject line, im pretty much on your side of the fence
Posted by cgonz00cc, Thu Aug-15-19 02:46 PM
2701820, They love Jay and Bey
Posted by legsdiamond, Thu Aug-15-19 04:47 PM
This is exactly why the NFL did this.

2701829, NFL now has their black friend
Posted by The Real, Fri Aug-16-19 05:50 AM

------------------------------------------------------------------------------------------
2701840, ^^^^
Posted by Buck, Fri Aug-16-19 01:34 PM
2701841, yep.
Posted by LeroyBumpkin, Fri Aug-16-19 01:49 PM
2701850, THANK YOU. Jay's greedy dumbass is being used.
Posted by Damali, Fri Aug-16-19 03:58 PM
2701888, yup. Jay is a str8 hoe for this
Posted by kayru99, Sun Aug-18-19 09:58 AM
2701803, I'm not Black, I'm Jay-Z....
Posted by Beamer6178, Thu Aug-15-19 11:50 AM
This whole exchange has me thinking of a gang o Malcolm quotes. With slimy ass Goodell in the background:

https://www.tmz.com/2019/08/15/jay-z-roger-goodell-audio-meeting-colin-kaepernick/



>aka Hov is gonna do the super bowl.
>
>https://www.espn.com/nfl/story/_/id/27380099/roc-nation-lead-nfl-entertainment-endeavors
>
>NEW YORK -- In a boost to the NFL's efforts around social
>justice, Roc Nation, the entertainment company founded by
>iconic rapper, businessman and activist Shawn "Jay-Z" Carter,
>has agreed to lead the league's endeavors in music and
>entertainment.
>
>As part of the long-term partnership, Roc Nation will advise
>on the selection of artists for NFL tentpole events, including
>the Super Bowl, as well as play a key role in the production
>and promotion of new music. The NFL's union with Roc Nation
>kicks off as the league celebrates its 100th season and serves
>as a commitment from both parties to amplify the league's
>Inspire Change initiative.
>
>Among the most important benefits to the NFL is that Roc
>Nation, through its position as a global entertainment leader,
>could enhance the Inspire Change platform in ways that the
>league likely would not be able to on its own. The program,
>which is run by the league and its players, focuses on
>education and economic advancement, improving police-community
>relations and criminal justice reform.
>
>Carter believes Roc Nation and the NFL will accomplish big
>things together.
>
>"With its global reach, the National Football League has the
>platform and opportunity to inspire change across the
>country," he said. "Roc Nation has shown that entertainment
>and enacting change are not mutually exclusive ideas --
>instead, we unify them. This partnership is an opportunity to
>strengthen the fabric of communities across America."
>
>Likewise, NFL commissioner Roger Goodell is excited about the
>possibilities.
>
>"Roc Nation is one of the most globally influential and
>impactful organizations in entertainment," Goodell said. "The
>NFL and Roc Nation share a vision of inspiring meaningful
>social change across our country. We are thrilled to partner
>with Roc Nation and look forward to making a difference in our
>communities together."
>
>The deal calls for Roc Nation, which will also reach out to
>artists who are not attached to the company, to quarterback
>the creation and distribution of music content across multiple
>music and streaming services, as well as consult and
>collaborate on the production, promotion and marketing of live
>music events. A Pro Bowl community concert, original music,
>artists podcasts and a live visual album may be produced under
>the new banner. The agreement does not call for Carter to
>perform at the Super Bowl.
>
>For the NFL, the potentially positive impact of Carter being
>willing to join forces with the league -- especially at this
>time -- cannot be overstated.
>
>Despite its significant recent efforts to back players in
>championing social justice, the NFL still lacks credibility
>with many African Americans, even some who identify as being
>among the league's fans, because of the Colin Kaepernick
>situation.
>
>During the 2016 season, the then-San Francisco 49ers
>quarterback knelt during the national anthem to draw attention
>to police brutality and systemic oppression. Since the end of
>that season, Kaepernick has gone unsigned. In February,
>Kaepernick settled a collusion grievance against the league
>for an undisclosed financial settlement.
>
>Carter, who has been public in his support for Kaepernick, is
>among the most revered figures in the black community. Carter
>is also a vocal activist.
>
>Through REFORM Alliance, a nonprofit advocacy group he founded
>with acclaimed hip-hop artist Meek Mill, Carter aspires to
>overhaul the criminal justice system by "changing the laws,
>policies and practices that perpetuate injustice," according
>to the organization's website. In a league in which the
>on-field workforce is almost 70% black, having Carter involved
>at a high level could please many players.
2701815, Hov better apologize to Travis Scott
Posted by PimpTrickGangstaClik, Thu Aug-15-19 02:51 PM
2701825, He said travis shouldnt have done it bc he wasnt the headline
Posted by Cenario, Thu Aug-15-19 08:40 PM
2701826, Imagine believing this
Posted by Basaglia, Thu Aug-15-19 10:34 PM
2701831, I said no to the Superbowl, you need me, I don't need you
Posted by Ceej, Fri Aug-16-19 07:30 AM
2701854, Latest Reports say Jay is about to get in on ownership
Posted by Beamer6178, Fri Aug-16-19 08:53 PM
https://bleacherreport.com/articles/2849943-tmz-jay-z-to-purchase-significant-ownership-interest-in-undisclosed-nfl-team


the plot thickens....
2701860, Smh, did Jay really say “we’re passed kneeling”?
Posted by DJR, Sat Aug-17-19 11:21 AM
2701863, sure did. dude turned into a basic rich American.
Posted by cgonz00cc, Sat Aug-17-19 12:19 PM
2701865, he tried to clean it up in that tmz clip. but yeah. he said that.
Posted by poetx, Sat Aug-17-19 12:28 PM
(he addressed it as a means to an end the 'end' being awareness of the problem, and his intents via this deal to turn the awareness into 'actionable items')

i'll give him the benefit of the reasonable doubt and posit that he sees this as a chess not checkers move. obviously he sees it as a come up for his brand and from his previous moves, it is also something that helps solidify him as a general power broker and a change agent.

i think there are two lenses through which to look at this.

what is the weighting on brand / power / justice in jay's eyes as he made this calculation. does he view all of it as 33/33/33 or 80/10/10? 20/40/40?

the second lens through which to view it is the actual results, which require time. in 1 yr, 2 yrs, 3 yrs, 5 yrs, what actually gets done?


1 yr is prolly too short of a horizon unless this shit crashes and burns.

is he getting to spend NFLs money to do real shit that is beneficial, as opposed to photo ops and feel good local stories? (the hired out, skilled slave who saves up enough money to buy his own and his family's freedom?)

or is he just getting a cut on some shit that's already going to happen.

jury's out on all that.



peace & blessings,

x.

www.twitter.com/poetx

=========================================
I'm an advocate for working smarter, not harder. If you just
focus on working hard you end up making someone else rich and
not having much to show for it. (c) mad
2702348, WELP. no benefits of the reasonable doubt for jay.
Posted by poetx, Sat Aug-31-19 03:17 PM
he backpedaling like a shut down corner wearing a pair of custom Megan double-cross trainors.


peace & blessings,

x.

www.twitter.com/poetx

=========================================
I'm an advocate for working smarter, not harder. If you just
focus on working hard you end up making someone else rich and
not having much to show for it. (c) mad
2701889, possibly the biggest bitch move in rap history
Posted by kayru99, Sun Aug-18-19 10:00 AM
2701903, I don't know enough about jay's deal or what he's doing
Posted by Rjcc, Mon Aug-19-19 12:19 AM
to have a take on it.

I'm just confused at the people who think they need to...defend Jay-Z?

I'm not coming on the internet to argue in favor of a billionaire's business deals unless they cut me a check. I don't understand how anyone else operates differently.

www.engadgethd.com - the other stuff i'm looking at
2701905, Yeah, the Full Press Jay Defense Fund is worse than the actual deal
Posted by Orbit_Established, Mon Aug-19-19 08:06 AM

very sad that people need to defend *everything* by a dude
because they like his rapping
2701906, Imagine that dude being R. Kelly
Posted by Ceej, Mon Aug-19-19 08:42 AM
2701912, To be fair, the R. Monster/Cosby situation is different
Posted by Orbit_Established, Mon Aug-19-19 09:45 AM

Those imbeciles at least think there's a conspiracy
and question their guilt

The Jay Defense Fund just refuses to think anything
he does isn't some genius business move...it's so
strange

----------------------------



O_E: "Acts like an asshole and posts with imperial disdain"




"I ORBITs the solar system, listenin..."

(C)Keith Murray, "
2701914, I think its an offshoot of the "Beyhive" lol...
Posted by ThaTruth, Mon Aug-19-19 09:57 AM
i remember the cooking lady Racheal Ray's career was almost ruined because they're dumb assess attacked her thinking she was Rachel Roy that Beyonce and referenced in a song lyric about "Becky with the good hair" lol
2701929, nah, the Jayhive existed way before the Beyhive did
Posted by Dr Claw, Mon Aug-19-19 01:36 PM
going back to at least 2001, when Nas giving a competent response to "Takeover" and buying a few more years of good faith from his fans shattered the ideal of "unflappable Jay-Z".

"Nas Lost" is propaganda much like other things in Jay's career: the retirement, the "woke/mature" marketing (4:44), the "business man!!" image. reality stands a good distance from perception.

and this is coming from a person who very much enjoys much of the Jay-Z recorded catalog, and enjoys it for what it is.

your boy is Oprah 2.0, with much of the same problematic acts done in the name of capitalism.

we worship that whole thing in America, tho
2701948, I agree 100% lol
Posted by ThaTruth, Tue Aug-20-19 10:28 AM
2701964, This
Posted by bshelly, Tue Aug-20-19 08:38 PM
2701982, there is NO ONE with a billion dollars I'm putting on the cape for
Posted by Rjcc, Wed Aug-21-19 06:52 PM
I don't give a fuck if I actually love them as a brother and believe in them wholeheartedly.

nigga you can hire a PR firm for that, I am here exclusively in a recreational capacity

www.engadgethd.com - the other stuff i'm looking at
2702610, NO ONE
Posted by JAESCOTT777, Sat Sep-07-19 05:50 AM
2701909, The most efficient way to get "cool" is to license "cool"
Posted by Tiger Woods, Mon Aug-19-19 09:21 AM
I'm maybe the biggest Hov fan you'll ever meet. I've seen him 13 times in concert. I can't imagine my life without his music, my desert island album is The Blueprint for sure.

But this is Jay-Z's MO, and has been since about 05 when he transcended and became the face of the hip-hop genre. He is to rap what Johnny Cash is to country, or Bob Marley is to reggae. The face of an entire culture, a one-man industry. He's not a businessman...he's a business, man. (had to)

Jay's self-crafted myth making has long-been about being more than a musician, his entire brand is being the embodiment of culture and industry's intersection. There's two things he's ruthlessly focused on reminding you; he's gone from pauper to prince, and he doesn't write his lyrics down.

Thing is when others write things down about him though, specifically when they write about his business ventures, there's always the SAME ambiguously defined motive detailing his partnerships.

From 2006, when he partnered with Budweiser for the Kingdom Come album rollout:

Anheuser-Busch said Jay-Z would participate in planning sessions to provide “spin, thoughts and insights on various brand programs.”

Marlene Coulis, vice president of brand management at the brewer’s domestic brewing subsidiary, said the company sees Jay-Z as a great entrepreneur with expertise in pop culture, music and business.

“He’s got great appeal,” she said, adding that Jay-Z can help Anheuser-Busch “reach people in ground-breaking ways. He reaches our consumers on so many dimensions.”




all the way to 2017, when he partnered with Sprint for the 4:44 album rollout:

“Today is an exciting day to be a Sprint customer,” said Marcelo Claure, Sprint president and CEO. “JAY-Z is a global icon and we’re giving customers an incredible opportunity to be among the first to experience his new album 4:44. Our loyal, existing customers, and customers who switch to Sprint, can experience the album exclusively, plus access a complimentary six-month trial of TIDAL HiFi, giving them access to content they can’t get anywhere else.”

Seriously, whether it's Budweiser in 06 or Spring in 17...what the fuck does any of this language mean? Seriously, what are these people saying? None of it is tangible, it's rife with marketing industry jargon, and it -barely- hints at what's in store for the partnership OR for consumers even.

So when you read comments like this and realize how much these companies are just winging it, and then you look back years later and see that these partnerships amounted to NOTHING, then it becomes immediately clear that all they were trying to do is leverage Jay-Z's cool so as to desperately and shamelessly endear themselves to younger and hipper (read:blacker) consumers.

Rewind to last week, where Jay is now actually speaking the very language of the corporations that piggybacked on his cache for so long:

"With its global reach, the National Football League has the platform and opportunity to inspire change across the country," Carter said in a press release. "Roc Nation has shown that entertainment and enacting change are not mutually exclusive ideas -- instead, we unify them. This partnership is an opportunity to strengthen the fabric of communities across America."

Again, no real descriptions of anything. All fluff.

So to those saying that the fair thing to do is "wait and see"...well, there's a track record here folks. We have a history of Jay-Z partnering with giant companies and them never really amounting to anything. I would so love to be proven wrong, but history says that this is nothing, that it amounts to nothing, and that it mostly benefits only one business - not even the sponsor, but Jay-Z himself... who is likely on a yacht somewhere in Italy, crafting slick limericks in his head about how he used to spar with 50 Cent, now he owns the 50 yard line.

(As a reminder, he's not going to use a pen and paper to write these lyrics down)


2701947, yup. He's "the cool black friend" as a brand
Posted by kayru99, Tue Aug-20-19 10:05 AM
& a pitchman.
2701910, At this point I'm resigned to it is what is and Jay is who he is, for...
Posted by ThaTruth, Mon Aug-19-19 09:23 AM
anybody that has followed his career from the very beginning knows this is the pattern and par for the course.

He's built a billion dollar career copying, stealing and plagiarizing other people's styles, lyrics and stories and literally faked it until he made it. Nas told you everything you needed to know about him on Ether. He put out an album with R. Kelly AFTER it was widely known that he was a pedophile even though most industry people knew before they did the first album together.

So after him basically saying "fuck the NFL" and rocking Kap's jersey and telling Travis Scott not to perform at the Super Bowl its not surprising he would jump a the chance to do business with the NFL especially if they dangled an "ownership" carrot in front of him.
2701915, All this for 5% of the Steelers.
Posted by WarriorPoet415, Mon Aug-19-19 10:20 AM
Apparently, he'll get the 5% of the Steelers being vacated by the dude who now owns the Panthers.

Only link I see is on MTO, but looking for other confirmation of this.
______________________________________________________________________________

"To Each His Reach"

but.....

Fuck aliens.
2701917, Another thought: The fuck is the NFL thinking?
Posted by WarriorPoet415, Mon Aug-19-19 10:38 AM
Like seriously, are the owners that freaking racist and stubborn?

When the whole Kaep situation happened, there was an uproar. But uproars die down.

So, to date, they paid Kaep a settlement. Took a PR hit which I'm sure cost them some type of money. Eric Reid has a grievance against them, which I'm sure will be settled (I mean they drug tested dude SEVEN times last year and claimed it was random? psssh.) Then they throw Jay a boatload of money to manage it's entertainment.

Literally, it would have been cheaper for Goodell to get the owners together and say "look, one of you fuckers is gonna sign this guy, give him the vets minimum, keep him second or third string and just deal with the boos you get from the fans for a few weeks. We'll look out for you down the road" Then after that, wait for the hoopla to die down (which it would have).

Dudes would rather pay big dollars to keep their little racist circle intact.
______________________________________________________________________________

"To Each His Reach"

but.....

Fuck aliens.
2701927, DUDE, this was me.
Posted by LeroyBumpkin, Mon Aug-19-19 01:17 PM
>Literally, it would have been cheaper for Goodell to get the
>owners together and say "look, one of you fuckers is gonna
>sign this guy, give him the vets minimum, keep him second or
>third string and just deal with the boos you get from the fans
>for a few weeks. We'll look out for you down the road" Then
>after that, wait for the hoopla to die down (which it would
>have).

And here's the thing, they can still do this.
Instead, their stubbornness brings this story back up EVERY season.
2701928, Drumpf turned them into a bunch of cowering pussies
Posted by mrhood75, Mon Aug-19-19 01:21 PM
Most if not all are buddy buddies with the shithead, and a few years ago he striaght up told them he thought he had a "winning issue" by hammering Kaep and the NFL. So they got scared and refused to sign him, and then the whole thing took on an inertia of it's own.
2701930, part of me believes they feel/see the walls closing in
Posted by Dr Claw, Mon Aug-19-19 01:39 PM
and they'll be at a point when they can't make money hand over fist the way they still do now, despite all the controversy.

hence the hoarding behavior (appeasing racists who pay the bills, and the status quo otherwise instead of risking it)

but then looking back?

this ain't new for them. Ray Rice was a huge controversy for them (IMO, should have been more than the one they manufactured themselves for Kaep)...and only because of how they reacted.

and the petty part of me even says how they handled SPYGATE is in the same neighborhood.
2701939, Nah.. this has Tepper written all over it.
Posted by legsdiamond, Mon Aug-19-19 08:11 PM
Tepper is one of the richest NFL owners.. and just so happens to be the owner who signed Eric Reid who still kneels and no one even reports or speaks about it nationally... and he is kneeling in the Carolinas.

and guess who happens to get Teppers shares? Jay.

This isn’t about the walls shrinking. This is a power move. A turn the page move. A smart, shrewd Billionaire move. Tepper didn’t buy a depreciating product. He bought a team in a city that is one of the fastest growing cities in America and has Jay invested in a team that started the Rooney Rule, has Tomlin as an owner.

It’s a power move.
2701956, Like seriously, are the owners that freaking racist and stubborn?
Posted by kayru99, Tue Aug-20-19 01:08 PM
yes, they are.
They are billionaires who own a monopolistic cabal in a sport that kinda demands unquestioning obedience.
They don'y think they have to concede anything
2701981, rich people aren't terrifically imaginative
Posted by Rjcc, Wed Aug-21-19 06:41 PM
and they aren't any smarter than average

jay is just exploiting them as they're exploiting him and it goes around

www.engadgethd.com - the other stuff i'm looking at
2702192, Haven't seen enough people question the timing of this 'announcement'
Posted by bentagain, Mon Aug-26-19 12:20 PM
This PR stunt was made the 2nd week of preseason

How could anyone think this was anything other than just that...PR...?

The NFL was thinking...we can bring in a black man that is as close to irreproachable as we can get...short of BHO

During the 'announcement', there is a direct reference to no more kneeling

...people really don't see this...?

The NFL was thinking...let's write a check to make the kneeling go away.

You may be right, in the end, it may cost them more money

But who said racism is cheap?

This was about a look, datall.

...and we're still getting stories about former players and their failing health...

see Tim Green and Le'Ron McClain for the latest NFL health issues

i.e. they can throw every dollar they have toward countering Kap and his protests, but let's not forget why the league initially took a hit

= CTE.
2701992, Has Lebron commented either way on this?
Posted by ThaTruth, Thu Aug-22-19 08:42 AM
2702184, Latest word is no ownership as of yet?
Posted by Beamer6178, Mon Aug-26-19 11:27 AM
https://www.theroot.com/nah-jigga-jay-z-reportedly-has-no-chance-of-getting-h-1837457597
2702190, lol
Posted by ThaTruth, Mon Aug-26-19 12:08 PM
2702193, Same owners...would have to approve = folks fell for this BS too.
Posted by bentagain, Mon Aug-26-19 12:26 PM
I may be wrong...but don't the owners have to approve the sale of a team and subsequent new ownership

The assumption that Jay would own a team, and then sign Kap, stands in direct conflict with the owners and their public stance against Kap.
2702196, the whole thing is silly for real lol...
Posted by ThaTruth, Mon Aug-26-19 12:58 PM
>I may be wrong...but don't the owners have to approve the
>sale of a team and subsequent new ownership
>
>The assumption that Jay would own a team, and then sign Kap,
>stands in direct conflict with the owners and their public
>stance against Kap.

Jay has money but he doesn't have NFL ownership money, if he got anything it would similar to his less that 1% share of ownership he had with the Brooklyn Nets when they used him to help promote gentrification of the neighborhood for Barclays Center.
2702262, Kap would be 50 by the time Jay could buy majority ownership
Posted by legsdiamond, Wed Aug-28-19 02:23 PM
Tepper got in tho... after being a minority owner for a long ass time


He signed Reid and no one said shit. Why?

2702265, RE: He signed Reid and no one said shit. Why?
Posted by bentagain, Wed Aug-28-19 04:09 PM
I believe they both had filed grievances against the league

...and Reid was signed before a settlement was reached...

Had it gone to trial, the league could have used Reid as evidence that they weren't conspiring to keep Kap out of the league because of his activism

i.e. strategery, IMO
2702273, Kap was the first to do it and he was a QB that had played in the SB...
Posted by ThaTruth, Thu Aug-29-19 08:58 AM
so he got a lot of notoriety right off the bat.

Most people who aren't hardcore NFL fans don't even know who Eric Reid is and couldn't pick him out a lineup


>Tepper got in tho... after being a minority owner for a long
>ass time
>
>
>He signed Reid and no one said shit. Why?
>
>
2702303, Hov sold us out for Merch sales and streams (press release)
Posted by BrooklynWHAT, Fri Aug-30-19 11:28 AM
https://twitter.com/TylerRickyTynes/status/1167443150794895361

this Occupy All Streets ass shit.
2702309, Unsurprising, and still disgusting.
Posted by Buck, Fri Aug-30-19 01:42 PM
2702314, fuck Jay Z
Posted by bshelly, Fri Aug-30-19 05:56 PM
2702306, NFL Bosses Are Already Weaponizing Jay-Z (Zirin swipe)
Posted by Buck, Fri Aug-30-19 12:42 PM
https://www.thenation.com/article/nfl-stills-jay-z-flores/

Kenny Stills hasn’t blinked once. The Miami Dolphins wide receiver, and two-time nominee for the Walter Payton Man of the Year Award for his community service, has taken a knee during the national anthem to protest racism and police violence for two seasons. He has been outspoken both to the press and on social media about a variety of social issues. Just last week he made waves when he called out the hypocrisy of Dolphins owner Stephen Ross for being a Trump financial backer while also running a nonprofit called RISE with the stated cause of fighting racism.

Stills took it to another level when he criticized hip-hop artist, executive, and billionaire Shawn “Jay-Z” Carter’s new musical and social justice partnership with the NFL, which appears to be Carter’s entry point to someday owning an NFL team.

Sitting alongside NFL commissioner Roger Goodell, Carter suggested that his partnership signaled the end of Kaepernick-style protesting in the NFL, saying, “We’ve moved past kneeling and I think it’s time to go into actionable items.” Carter went on to say that people should stop being “stuck on Colin not having a job.”

He was blessing the NFL as a born-again “woke” entity, but Kenny Stills, true to form, wasn’t having it. Speaking to the press, Stills criticized Carter for talking at length with the bosses, but not any of the protesting players before making this proclamation.

Some of the ways he answered his questions, talking about we’re moving past kneeling, like he ever protested. He’s not a NFL player. He’s never been on a knee. Choosing to speak for the people like he had spoken to the people…. I wonder how many common people that he knows or has spoken to. I wonder if he’s read my Facebook comments or my Instagram comments or some of the things people say to me. To say we’re moving past something, it didn’t seem very informed.

He went on, “I felt like really discredited Colin and myself and the work that’s being done in our communities. What’s fueling everything now is division. I wish it was handled in a different way.” Stills not only criticized Jay-Z’s partnership with the league, but also how the owners as a whole have chosen to do business.

Now, Stills is feeling the backlash from his own team, in particular his coach Brian Flores. In a petty and passive-aggressive move, Flores began the first practice after Stills’s comments with a musical playlist that started with eight consecutive Jay-Z tracks. He dropped the playlist conspicuously during the first 30 minutes, when the media had access to the field. It was an apparent attempt to embarrass Stills in front of the team and the press, although the organization in damage-control mode made clear to reporters that this was all much ado about nothing.

It must be noted that Flores, one of only three black head coaches in the entire “woke” NFL, has been sharply critical of the way Stills has handled his disagreement with Stephen Ross’s Trump support. This shouldn’t be surprising. Flores is management. Ross is his boss. And Jay-Z is aspiring ownership. They know what side they are on. Kenny Stills knows what side he is on. The question is where the Dolphins players will fall.

Albert Wilson, like Stills a wide receiver, kneels during the anthem. Other than the two of them, the team has been silent. Yet playing Jay-Z is a signal from Flores that he rejects Kenny Stills’s using his NFL platform to protest injustice. We will find out if this causes Flores to lose the team by trying to humiliate a popular player or if it will “get them in line.” Either way, it says something remarkable about our times that the way he lays down the law is by playing Jay-Z. The Rap God has been weaponized as a tool of management. These are truly bewildering times.
2702402, I was trying to see the bright side in all of this.
Posted by B.J.S.301, Sun Sep-01-19 02:40 PM
I was crazy. There is none. If this is what's gonna happen to the likes of Kenny Stills then......its a sham. I knew they didn't care but, wow. That is an iron fist.
2702407, basically. and now dude is traded.
Posted by poetx, Sun Sep-01-19 06:17 PM
traded their best OT and top WR, and BOTH of those guys are super high character and loved in the locker room. then add the political dimension. this ain't going over well. it's gonna get them on and off the field.

>I was crazy. There is none. If this is what's gonna happen to
>the likes of Kenny Stills then......its a sham. I knew they
>didn't care but, wow. That is an iron fist.


peace & blessings,

x.

www.twitter.com/poetx

=========================================
I'm an advocate for working smarter, not harder. If you just
focus on working hard you end up making someone else rich and
not having much to show for it. (c) mad
2702430, yeah Brian Flores is basically Belicheat in blackface but just like other...
Posted by ThaTruth, Tue Sep-03-19 08:16 AM
branches from that tree he won't have much success on the field
2702432, which brings up another major issue with the NFL, but....HOV!
Posted by Beamer6178, Tue Sep-03-19 09:24 AM
https://www.theringer.com/nfl-preview/2019/8/16/20807654/nfl-black-coaches-forgotten
2702435, EXACTLY! Aside rhetoric about #socialjustice and planning halftime shows...
Posted by ThaTruth, Tue Sep-03-19 11:53 AM
will Jay's "seat at the table" allow him to do anything about this?
2702453, you know how he hates getting stuck on people not having jobs
Posted by Beamer6178, Tue Sep-03-19 01:41 PM
>will Jay's "seat at the table" allow him to do anything about
>this?