He's about himself first and foremost regardless of what he says and his story changes depending on the time. For example, today he said that he told Jeannie that he'd be in and out and still running his own business yet someone on twitter found two clips after he took the job (one on access Sportsnet and one on the radio) where he said he was leaving those other side businesses behind.

Dude is an extremely unreliable witness and now there's evidence he's lying. There's even more reporting that both Rob and Jeannie called him to ask about the backstabbing and he said it was all good...and then he went on air.

The reality is dude has never had any consequences for what he's said and that's the reality he lives in. Even after he straight up quit as PBO - even though he never did the job in the first place - he was still having dinner with Jeannie, media still fawning over him, etc. Dude is great as a figure head in a sports organization but he isn't ready for the grind nor is there any basic professionalism.