Players being able to front their own shoe companies rather than just endorsing shoes could be a great step but it's a huge risk and I'm not sure Ball is the guy to pull it off. On the other hand, he's made himself a bit of a celebrity with his outspokeness so people are paying attention, which is a big part of the game. Dude's getting free publicity like crazy.

He's annoying but if he can pull it off, more power to him.