>I'm surprised he's the first baller to go there. If people
>got the cake and they want them, they gonna buy them.

The one aspect to keep in mind is that the Ball family is fronting a ton of money for this whole venture. I have to imagine is costs some major ducats to manufacture and distribute the shoes themselves; I dunno how many other players are willing to go that route rather than sit back and get a lucrative 5-10 year contract from a major sneaking company.