It would require disciplined announcing so we all know this ain’t happening, but indulge me.

Swag simply needs to win and it doesn’t really matter if he’s squashing people or having competitive matches. Let him play to the level of his competition, but in a way that illustrates his dominance.

If he’s in there with a guy like Curt Hawkins (he’s gone now, but that’s the only jobber I can think of right now), Swag lets Curt get some quality offense in. Here’s where the announcers are key:

The heel announcer needs to talk about how Swag is getting his ass handed to him by such a low level opponent. The face announcer needs to question that too, but only in the beginning.

As time goes by and Swag faces better opponents, showcase Swag completely dominating the more imposing heels. Baron Corbin gets demolished in seconds while a jobber gets some offense. Meanwhile Swag goes in there with a guy like Dolph and has a 30 minute back and forth spectacular. Swag knows when to hit that extra gear and next thing you know……KINSHASA!!!

So the heel announcer digs in about how Swag isn’t as good as advertised, the face announcer counters with the truth: Swag is an artist and an honorable competitor.

Further, showcase him as someone who despises bullies and becomes the defacto protector of every lower tier face on the roster, even defending upper tier faces when their heel counterparts take things to extremes.

So the face announcers tell the tale. As a true babyface hero, Swag knows how good he is and sees no need to pile onto a lesser opponent. There’s no need to dominate them to the point of embarrassment.
Conversely, with some of the worse, more vicious heels? Swag takes it upon himself to teach them a lesson in humility. A heel announcer like Heenan would point out how self-righteous this is. After all, who is he to teach that lesson?

The truly great wrestlers, heel or face? Swag wants to test himself. He respects them too much to go full on destroyer right away *and* respects their abilities enough to avoid the mistake of overconfidence.

Basically you make him Batman. Every villain is on notice and Swag is the Sheriff of these here parts.

So after 6-7 months where the heel body count rises at the hands of Sheriff Swag …. They start to ban together. They organize and rise up against Swag en masse. No stable, just a torch-and-pitchfork alliance of EVERY HEEL ON SD. By that point they can turn New Day heel and let Woods lead the charge as the defecto manager. And I mean EVERY heel. Every last one. They’re all out to get Swag. Hell you may even have Charllote in the mix, jealous of his shine. Orton turns heel. It becomes dangerous times for Swag.

At some point they all gang up on Swag and put him in a bad way, and Styles and Zayn lead the charge to help him out but the numbers are just too great.

You build this as the centerpiece of Survivor Series, while finding a way to reunify The Shield on Raw at the same time. Swag, AJ, and Zayn will be ridiculously over at this point but the number babyfaces have dwindled due to turns and injuries trying to help the cause, leaving them down 3-4 in their SS match.

This is when you make Cena’s grand return as their partner at SS.

Only to pull a Hogan and lay out our heroes.

Game. Set. Match.
Survivor Series is suddenly a fire ppv.
Cena gains new life as a heel.

Swag and AJ are megastars, Zayn possibly/hopefully on their heels. Perhaps Dolph sees the error of his ways and flips to help them out in the aftermath.

IMO SD would be a white hot show at this point, not just "a better executed pro wrestling show than Raw" as it is today.