I suspect this may have been to add a notch to Bray's belt. He's now a "former WWE champion" for the rest of his career cause they knew he's good enough to be called that, not cause they were all that excited to put the strap on him. Creative for him was still all over the place when he became champ and that match did him no favors... SIGH. I'm hoping I'm wrong and this drives him mad until he gets his revenge and rules over Smackdown, but they'll probably just do (yet another) reboot on him.