We have never seen him be able to play anything but the smart-ass, cool heel, and hence he never gets real heel heat.

I guess, recognizing this, they're going with the dastardly, ankle-snapping-in-chair bit, but I don't know if that's gonna work either (esp. with Crews, as you wrote).

I think a better idea is to do some blurred work/shoot real life stuff, like Edge stealing Lita or Jericho punching HBK's wife, something really out of bounds, involving a real fan favorite, and just so immoral that even the smarks feel a little queasy.

Like push Shane O'Mac's wife down a flight of stairs. Or a worked domestic abuse charge with Noelle Foley. Something like that would probably do it.