they didn't want to run against the pats goal line package on 2nd down. hawks coaches were still in chess mode, when every other person on the planet could see that part of the game was over. 2nd and goal from the 1 with a timeout, it was my guy is bigger and more violent than your guys time.

they were blinded by the heat of the moment, failed to adjust out of chess mode, and hence made what was obviously-- both at the time and in hindsight-- the worst call in sports history. i feel like i read a malcolm gladwell book about someting like this.