in Bryan.

Cena didn't become the Merch Monster overnight.
They pushed him to that level.

Bryan can get to that level.

Do you think those kids are going to just stop watching?
Do you think those kids are just going to stop begging mom and dad for WWE shirts and action figures?

I wonder how they survived after Hogan, Rock, Austin, etc moved on.

Oh yeah: they just went and made more superstars.

They currently have the perfect PG Era Superstar to market in a way that appeals to a broad audience.

It will be much more difficult for him to take that mantle as long as WWE insists on welding it to Cenas shoulders. You don't wait until he's dead and gone to put that next big name in his spot, you strike while the iron is hot and that time is most definitely now.