A heel Cena/face Bryan program would push Bryan even further and cement him firmly as the #1 face.

This notion that Cena being the #1 make a wish guy and pushes a ton of merch and the kids and girls love him so they just can't give him the turn is absurd to me.

The guy that can replace him as the perfect #1 babyface in the PG era is here, and he's a guy who organically works in PG fashion and doesn't come across as corny or forced, certainly isn't stale, doesn't split the crowd down the middle, and is primed to be a merch machine now.

Turning Cena into a heel and building, to, say, a Bryan/Cena II at Summerslam with both men firmly cemented on opposite sides of the fence would do numbers, give us a fresh take on Cena that's actually interesting, while passing the torch to the next guy in the process.

IMO that's great business.

The notion of turning Cena heel after mania always comes up because they always tease it and there's been some great material to do it with.

In years past, the way the crowd shits on him despite him working like a dog for them while they suck off the Rock who comes around on Christmas acting like a baby daddy who thinks that's all that matters was a perfect setup.

This shit with the Wyatts is equally perfect fodder, except you have a darker psychological setup with the same result. The bottom line to me is that a monster heel Cena can do big business while elevating a guy like Bryan even higher in the process. It won't happen, but it's not a ridiculous thing to want.