it.

Like... that's how shit works.

Yeah, let's pretend this thing doesn't exist.

Let's not mention it, at all, ever.

Let's not, you know, market the hell out of it. Let's STOP doing exactly what the stars in this business have done since the beginning in using them to draw money.

I mean.. that's the whole point. This is wierd.

They may as well have ignored Hulkamania, the NWO, DX, Austin 3:16, and the smell of The Rock's cooking.

I don't think it's odd that they haven't acknowledged it until now though. It seems they had real doubts about whether this whole thing had legs, and since he didn't fit their usual mold they didn't pull the trigger the way they would have with a guy who was jacked or fit their usual prototype. Now that they realize it's not just a fad, they're capitalizing at the best possible time. That's if they don't screw the pooch at Mania, obviously.