i think that was the plan originally, but the fall PPV buyrates probably killed that idea. i don't think it was all his fault, and they should be the be all end all when it's in their best interest to build the next Cena, but it is what it is.

also their recent moves haven't shown much long-term thought. Bryan and Punk were thrown into programs with Shield/Wyatts because they had nothing else for them, and they're really wasn't a reason given or a resolution for either program. The Big Show seemingly forgot about HHH after he screwed him over (and still owns his house!!!). They've been changing their minds a lot recently, and i think they'll find something for bryan to do at WM that they'll say "yeah, that's good enough" and that'll be the end of it for now. they also would've given him a couple more moments of winning against the authority if they were committed to that.

i hope i'm wrong though.