it's hard to keep people behind a face champion.

That's why you mostly see world titles put on heels, because then you can have the faces chase the heel for the title and keep your viewers intrigued. But generally when you have a face champion, the chase is over and people have less interest in them after that. It takes someone charismatic to be able to hold the title as a face and keep people intrigued.

I think Bryan should have been given a shot, and be able to build his fanbase and momentum. It can't do anything but help WWE. But WWE is set that a guy that's 5'9 at best and walking around looking like he lives in Montana is not what they want as their top guy alongside Cena. And last summer when he stood beside Rock in that ring at Raw 1000th, I can kinda see their point.
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