>The idea seems to be more, "we're throwing our weight around"
>rather than "let's stack the deck against Daniel Bryan because
>we don't like him"

Nah... it's VERY much both of these. It makes no sense to say they can't have a different relationship with different people.

>It's either one, or the other, they can't have both.

They can and they are.

>they have a personal vendetta against Daniel Bryan that
>doesn't involve the rest of the roster, or they're on a power
>trip that happens to include suppressing the Daniel Bryan
>movement. They can't prattle on about how Daniel Bryan's not
>the face of the company and subsequently lay him out over 7
>shows while firing others on a whim, then open a pay per view
>by making babyface decisions against a heel manager.

Why can't they? Because it doesn't hold to the usual status quo?

Nah

I'm not with this Mark Madden perspective on things. They can absolutely hold a personal issue against Bryan, throw their weight around punishing the roster.... and still dislike Paul Heyman while he's a heel. It's not that complicated, and it's a minor nitpick at worst.